If you are a marketer for a B2B enterprise, you would already know that lead score of inbound leads supercede all other leads by
30 to 45%.
B2B marketing is quite different from B2C marketing. The current best practice is to provide a combination of marketing
automation supported by content marketing that generate inbound leads. As a certified Marketo partner, WS team is trained to
Marketing automation for inbound leads is not as mechanical as it sounds. It requires in depth understanding of the potential
client demographic and match user journeys with touch points that would generate leads. Digital serendipity meets great
content is another way of defining marketing automation.