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Benefits of big data analytics

What is big data advantages and disadvantages? Big data is a term used to refer to data sets that are too large or complex for traditional processing application software to adequately deal with. Data with many cases offer greater statistical power, while is with higher complexity may lead to a higher false discovery rate. Is big data analytics a good…

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Google analytics direct traffic definition

Why is direct traffic so high? Depending on the type of site you operate, specific sources drive more or less traffic. In most cases, direct traffic ranks high in default channel grouping. Because of the amount of (direct) traffic a site receives, many site owners elect to better understand what it is. The remaining sources should be obvious. What is…

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What is a referral in google analytics

What does referral mean Google Analytics? Referral traffic describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral. … Referral traffic comes from backlinks. What…

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Digital marketing analytics

Why is Digital Marketing Analytics important? Improvement. The data from digital marketing campaigns can help a business to not just understand their customer but also improve how they market to them. The analysis of data behind a campaign can help to pinpoint the successfulness of it, why and how the audience interacted with it. What is Web Analytics in digital…

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Digital marketing and analytics

What is digital marketing and analytics? Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns. Why is Digital Marketing Analytics important? Improvement. The data from digital marketing campaigns can help…

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