Bot traffic in Google Analytics is non-human traffic to your website from spiders and robots. It appears to be legitimate traffic but it is actually spam, and is generally low quality traffic that will skew your aggregated data.
What is bot traffic?
Bot traffic describes any non-human traffic to a website or an app. The term bot traffic often carries a negative connotation, but in reality bot traffic isn’t necessarily good or bad; it all depends on the purpose of the bots. Most companies welcome these sorts of bots on their sites.
Where is bot traffic in Google Analytics?
To view this option, go to Admin and then View Settings in Google Analytics. Make sure that the Bot Filtering box is ticked in this section.
What is bot traffic XYZ in Google Analytics?
xyz is one of the latest examples of Google Analytics referral spam that our monitoring tools have picked up. This is a domain, used by spammers who target Google Analytics and other tracking tools. If you’re seeing traffic from this domain then your analytics account has been a victim of spammers.
How do I get rid of bot traffic in Google Analytics?
How to remove bot traffic from Google Analytics?
- Check the “Exclude all hits from known bots and spiders” option in the Admin View settings.
- Identify suspicious traffic (repeat visits, outdated browsers, etc.)
- Use the “Referral Exclusion List” option under Property > Tracking Info.
Does Google Analytics include bots?
In Google Analytics 4 properties, traffic from known bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.
Does bot traffic affect SEO?
The bad bots bring fake (bogus) traffic to your website and their malicious intent may involve: stealing valuable data, content/price scraping, posting spam comments and phishing links, distorting web analytics and damaging SEO, contributing to DDoS attacks etc.
Why is there bot traffic?
Bot traffic is internet traffic coming from automated software that is designed to perform repetitive, mostly simple tasks. These bots, the automated software, can perform these tasks around the clock, and often much quicker than any human ever could. Around half of all internet traffic comes from web bots.
How do you identify a bot?
How can you identify bot traffic?
- Abnormally high pageviews. Certain bot attacks will try to overwhelm your servers.
- Abnormally high bounce rate. Every bot has a goal.
- Abnormal session durations.
- Spikes in traffic from unknown locations.
- Junk conversions.
How do you deal with bot traffic?
Here are nine recommendations to help stop bot attacks.
- Block or CAPTCHA outdated user agents/browsers.
- Block known hosting providers and proxy services.
- Protect every bad bot access point.
- Carefully evaluate traffic sources.
- Investigate traffic spikes.
- Monitor for failed login attempts.
How do I stop spam traffic?
The most effective way to block your spam referral traffic is through a. htaccess (hypertext access) file. This configuration file is used to control your server. It can be instructed to block spammy visits by domain or IP address.