The official Google Analytics definition of this term is: “Unique Visitors are the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.” However each user counts as one so, if the same IP address accesses the page/site these visits all count as one.
What are unique visitors?
Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.
How do I find unique visitors in Google Analytics?
How to Find the Unique Visitors. In Analytics, click on Audience in the top left of the page and then on Overview. The graph at the top will show users / unique visitors over the last 30 days.
What’s the difference between unique visitors and visits?
Visits – the number of single browsing sessions by individual visitors to your site. Unique visitors – an estimate of the total number of visitors that reached your site.
What does Unique mean in Analytics?
But first, let’s clarify exactly what a unique visitor is in Google Analytics: Unique visitors, or new users, describe the number of unduplicated visitors to your website over the course of a specific time period.
Why are unique visitors important?
Unique visitors is an important statistic for understanding a webpage or website’s reach. Knowing a website’s unique visitors over a set period allows advertisers to understand the value that the site can provide.
How is unique visitors used in Web Analytics?
According to its name, unique visitors are people who visit your website or blog for the first time. Analytical tools such as Google Analytics, Bing Analytics, Yandesk and other tracking tool uses visitor’s IP address, Browser Cookies, Registration ID and Use Agent to identify a unique visitor.
Can you track unique users in Google Analytics?
Google Analytics does not report on unique users anymore. According to Google’s own definition: The ‘users’ metric includes both new and returning users. So if ‘users’ metric includes both new and returning users, then certainly the number of users can’t be equal to the number of unique users (or unique visitors).
What is a visitor in Google Analytics?
The Difference Between New and Returning Visitors New Visitors are those navigating to your site for the first time on a specific device. If someone has visited our website within the past two years and returns from the same device, they are marked as a Returning Visitor in our Google Analytics.
How do I see visitors to my Google Analytics?
Add Analytics tracking
- On a computer, open a classic Google Sites.
- Click Settings. Manage site.
- Under “Statistics,” click the Down arrow. Use Universal Analytics.
- In the text box, under “Analytics Web Property ID,” enter a valid Analytics Property ID.
- At the top, click Save.
What’s more important page views or unique visitors?
At the end of the day, the most important factor for growing your page views and unique visitors is content. If your content is not engaging and relevant to your users, they are going to “bounce” and never come back. The “bounce rate” is the percentage of visitors who come to your site and leave within a few seconds.