Google analytics

Readers ask: What Info Does Google Analytics Collect?

Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)

What information does Google Analytics capture?

Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.

What personal data does Google Analytics collect?

Yes, various data that Google Analytics cookies can collect from your end-users through your website, such as IP addresses, unique IDs and ClientIDs – is data that either directly or in combination with other data can identify an individual.

What data is sent to Google Analytics?

By default, this Google Analytics hit captures data like:

  • Page Information. URL – the URL of the page the user is viewing.
  • Browser Information. Browser name – the browser the user is using.
  • User Information. Location – this is derived from the IP address where the hit originated.

Does Google Analytics capture personal information?

The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. This data is enough to fall under the rules of GDPR for users located in the EEA.

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Does Google Analytics collect email addresses?

The Google Analytics documentation specifies the types of data that it counts as PII. This includes: email addresses.

How can I tell who has access to my Google Analytics?

Sign in to Google Analytics.. Click Admin, and navigate to the desired account/property/view. In the Account, Property, or View column, click Access Management. Use the search box at the top of the list to find the user group you want.

Does Google collect IP address?

Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). That means every Google Analytics hit from your tags is attached to an IP address.

Where Can Google Analytics collect data from?

The data that Google Analytics uses to provide all the information in your reports comes from these sources:

  • The HTTP request of the user.
  • Browser/system information.
  • First-party cookies.

What are the benefits of using Google Analytics?

Google Analytics Benefits

  • Track Online Traffic.
  • Understand User Behavior.
  • Offline to Online Tracking.
  • Data Reports And Customization.
  • Improve Online Advertising With Marketing Analytics.
  • Improve Search Engine Optimization And Content Marketing.
  • Google Analytics Conversion Tracking.
  • Find Your Target Audience.

How does Google Analytics capture data?

To start collecting basic data from a website:

  1. Create or sign in to your Analytics account: Go to google.com/analytics.
  2. Set up a property in your Analytics account.
  3. Set up a reporting view in your property.
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.
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What data does Google Analytics prohibit collecting?

Google Analytics doesn’t allow collecting personally identifiable information (PII). Personally identifiable information (PII) is any data you can potentially use to identify a particular person.

How Google Analytics track users?

As we mentioned earlier, Google Analytics identifies a user by creating a randomly generated string for a Client ID field stored within a user’s browser cookie. GA can match and label sessions that come from the same browser on the same device and will recognize those sessions as coming from the same user.

Is it safe to use Google Analytics?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption.

Do I need a cookie consent for Google Analytics?

Consent is required because analytics cookies are not strictly necessary to provide the service that the user requests. For example, the user can access your online service whether analytics cookies are enabled or not.

What is considered personal private information?

Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e.,

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