10 Google Analytics metrics you absolutely must track (updated)
- Pages per session.
- Source/medium and channels.
- Pageviews, unique pageviews.
- Average time on page.
- Landing pages.
What Analytics Should I track on website?
9 Important Website Metrics You Should Track Share
- Number of Visitors.
- Bounce Rate.
- Average Pageviews per Session.
- Session Duration.
- Average Time on Page.
- Top Traffic Source.
- Device Source.
- Interactions per Visit.
What can Analytics track?
Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic. Google Analytics e-commerce reporting can track sales activity and performance.
What are the best Google Analytics metrics to track?
14 metrics that marketers should export from Google Analytics
- Number of users and sessions.
- Average session duration.
- Average pages per session.
- Ratio of new to returning visitors.
- Bounce Rate.
- Organic vs. paid sessions.
- Google Ads.
- Search Console – Queries.
What are the most important analytics?
10 of the Most Important Google Analytics Metrics to Track
- Interactions per Visit (Pages/Sessions)
- Return Visitor Conversion.
- Value per Visit.
- Bounce Rate.
- Lead Generation Costs (Cost per Conversion)
- Exit Pages.
- Page Views.
- Average Session Duration.
What is a good average session?
Benchmark: What Is a Good Average Session Duration? According to our research, a reasonable benchmark for average session duration is between 2-3 minutes. A good average session duration, then, might be anything above three minutes.
What metrics do you think are the most important to track?
Traffic is the most important metric because it enables everything that comes after it: engagement and conversion. But traffic by itself is not a clear indicator of your content’s performance. The real metric that you should be paying attention to is the increase in traffic over time.
What is Adobe analytics used for?
Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.
Should I use Google Analytics 4?
However, we highly recommend that you upgrade to Google Analytics 4. As mentioned above GA4 provides a much better data model than the current version of Google Analytics. You don’t have to use GA4 for your reporting and analysis right away but it will give you an option to try out new things.
What you Cannot track with Google Analytics?
You can’t track Individual users Unfortunately, Google Analytics only allows to use a unique user ID and prohibits sending personal information, username or an IP address. So you can’t really see and understand how specific users behave on your site and get valuable data.
What is a good bounce rate?
So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.
What is a good pages per session?
How many pages per session is good? Anything more than 4.1 would put you in the best 20% of sites we benchmark for pages per session, and more than 5.4 would put you in the best 10%. 7
What are some best practices when using Google Analytics?
Google Analytics Reporting Best Practices
- Start with a measurement plan.
- Create Events to Track Interactions.
- Segment your data to uncover insights.
- Use Analytics Intelligence.
- Track Conversions Using Goals & E-Commerce Tracking.
- Combine Data from Search Console.
- Create Filtered Views.
What is bounce rate Google Analytics?
About bounce rate A bounce is a single-page session on your site. Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
What is Metrics in Google Analytics?
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session. The tables in most Analytics reports organize dimension values into rows, and metrics into columns.
How does Ga define a session?
In GA a ‘session’ refers to the set of actions taken by a user on your site in a given time frame, and a ‘user’ is the visitor who has initiated the session.