Google analytics

Readers ask: How To Create Remarketing Audience In Google Analytics?

Create an audience

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the property in which you want to create the audience.
  3. In the Property column, click Audience Definitions Audiences.
  4. Click + New Audience.
  5. By default, your new audience is based on data from the current reporting view.

What is remarketing audience in Google Analytics?

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert.

How do I create a remarketing audience in Google Analytics 4?

Create a new audience

  1. Click New audience.
  2. Click Create a custom audience.
  3. Enter a name and description for the audience.
  4. Click Add new condition to add users who meet conditions based on dimensions, metrics, and events.
  5. Click Add condition group to add another condition.

How do I create a Google remarketing ad?


  1. Sign in to your Google Ads account.
  2. Click Campaigns from the page menu.
  3. Click the plus button to create a new campaign.
  4. Choose your campaign goal among the options for ‘Goals’.
  5. Select Display as the campaign type.
  6. Name your campaign and specify locations, languages, bidding and budget.

How do you use remarketing audience?

Add your audience to an ad group When you create a remarketing audience in Analytics, it is then available in the advertising account you selected. If you selected a Google Ads account, then you need to add that audience to at least one of your ad groups before the users in that audience are eligible to see your ads.

How do I create a remarketing list?


  1. Sign in to Google Ads.
  2. Click the tools icon.
  3. Under the section labeled “Shared library” click Audience manager.
  4. Click Audience lists from the page menu on the left.
  5. To add a website visitors list, click the plus button and select Website visitors.
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How do you create a custom audience in GA4?

Step 1: Navigate to your Google Analytics 4 property and click on the ‘ Configure ‘ link. Step 2: Now click on ‘Audiences’. You will get a screen like below. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’.

How do you set up dynamic remarketing what must first be created in Google Analytics?

To set up Dynamic Remarketing, what must first be created in Google Analytics? Correct Answer: Custom Dimension.

How do you remarket?

Once you’ve picked an ad format, scroll down to the bottom and click on the ‘Narrow your targeting (optional)’ button. Click the ‘Remarketing’ option. You can then pick the list you want to remarket to. Under the ‘Video remarketing lists’ option you can promote to people based on their YouTube activity.

How do you start a RLSA campaign?

How to Set Up a RLSA:

  1. Create a website remarketing list.
  2. Add the remarketing tag from Google Ads to your site (this can go on every page). This lets Google know to add each website visitor to your list.
  3. Add this remarketing list to existing campaigns and ad groups.

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