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Quick Answer: What Is Evar In Adobe Analytics?

The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires.

What is eVar and prop?

Naming convention: Props are considered traffic variables, meaning they are used to report on popularity of various dimensions of your site. eVars are considered conversion variables. They are used to determine which dimensions of your site contribute the most to success events.

How do I enable eVar in Adobe Analytics?

To enable an eVar, you need to login to your company Adobe Analytics Account ( and then follow the following steps to enable the eVar. Click Analytics > Admin > Report Suites. Select a report suite. Click Edit Settings > Conversion > Conversion Variables.

What are variables in Adobe Analytics?

Variables, functions, methods, and plug-ins overview

  • Page variables are values that are typically used directly in reporting.
  • Config variables are settings values that help make sure the correct data reaches Adobe.
  • Functions and methods are pieces of code that perform a specific task when referenced.

When should I use props in Adobe Analytics?

When to use props You can use props to measure additional page engagement, such as button clicks or video views. It’ll help you see which elements people like to use to navigate through your website. With Adobe’s current updates, they suggest using eVars now in place of props as they have custom expiration rules.

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What is merchandising eVar?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

How do segments work in Adobe Analytics?

Segments allow you to identify subsets of visitors based on characteristics or website interactions. Segments are designed as codified audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities.

What is an eVar procedure?

Endovascular repair (EVAR) is the placement of a stent-graft (fabric-covered tube) into the aneurysm through a small hole in the blood vessels in the groin. In general terms, endovascular repair is a less invasive procedure with faster recovery times.

What is props in Adobe?

Props are custom variables that you can use however you’d like. They do not persist beyond the hit that they are set. TIP. Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other.

How many eVars are available in Adobe Analytics?

eVars. This feature is limited to 250 eVars per Report Suite. Additionally, each eVar may contain up to 500,000 unique values or data elements per month.

What is internal URL filter?

Internal URL filters identify the referrers that you consider internal to your site. They help traffic sources reports populate data and help filter internal traffic. To avoid skewing data, you can filter out internal referrers.

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What is attribution IQ?

Attribution IQ is a feature within Adobe Analytics that was built to help marketers understand the customer journey in a non-linear world. With it, you can understand the impact of your organization’s marketing at every touchpoint and develop strategies that will drive the most revenue for your budget.

What is s channel in Adobe Analytics?

The variable is a string that typically contains the page’s site section. It has a maximum value of 100 bytes; longer values are truncated.

What are traffic variables in Adobe Analytics?

Custom Insight Traffic Variables (or props) enable you to correlate custom data with specific traffic-related events. The prop variables are embedded in the implementation code on each page of your website. Use the Traffic Variables page to enable, disable, or rename traffic variable reports.

How do I make a prop list?

How to Create a Master Props List

  1. Title of the show with show dates.
  2. Name and contact information of the props head.
  3. A brief description of the location of the show and time period (such as New Jersey, 1985).
  4. Sub-headings:

What are processing rules?

Processing rules let you make changes to data based on defined conditions. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries and through the Data Insertion API. Processing rules also apply to the full and log data sources.

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