How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
Where do I put the UTM code?
You can add UTM parameters in any order at the end of a URL separated by a question mark and ampersands. Google lists campaign source, campaign medium, and campaign name as required parameters in its own UTM builder. Campaign term and campaign content are optional UTM parameters.
What is a UTM example?
UTM Source: The individual site within that channel. For example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to Facebook. If you’re running a Facebook ad or spending money to promote a link, you’d want to label Facebook as a source within Paid.
How do you use UTM?
You can create UTMs using the Google UTM generator, then paste the links into your social media posts. Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.
How do I add UTM parameters to Google ads?
How to enable UTM tracking in your Google Ads campaigns. Click the Campaigns tab and select the campaign you want to track. Click Settings — Additional settings (in the bottom) — Campaign URL options. Click Save.
What is UTM Google Analytics?
“UTM” stands for “ Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
Who uses UTM?
They are just two different ways of positioning a point. Many experienced users prefer UTM over latitude/longitude when using 7.5′ topographic quadrangle maps. Ocean-going sailors and other marine users almost always use latitude/longitude because navigation charts are optimized for this method.
What are UTM parameters in Google Analytics?
What Is A UTM Parameter? UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
What is a UTM medium?
UTM Medium — The type of traffic, or which kind of tool you used to get it. Medium is the higher level. This is actually the medium used to get the traffic: Social media, acquisition, website etc.
What is the purpose of UTM?
The UTM codes are small text fragments, that are added at the end of an URL. Their main objective is to help keep track of the success of your website and all the visitors it has. The UTM code can be seen as a supplement for the URL. So you might find long URLs with one or more UTMs.
What are the 5 UTM parameters?
The five types of UTM parameters
- utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
- utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.
How do I find UTM parameters in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
Should you use UTM in Google ads?
You can put UTMs into Google Ads final URLs in a few ways. But because the strings get long, your UTMs are prone to errors when done by hand. So the second way you can go about it — the one we strongly recommend — is to use a UTM link builder tool. It will help you avoid typos and speed up your workflow.
Can you make your own UTM parameters?
Creating Custom UTM Parameters Since these are custom, you can define these however you want. Make sure to come up with a clean and consistent naming structure that can be applied account wide.