Google analytics

Quick Answer: How To Track Scroll Depth In Google Analytics?

How Do You Track Scroll Depth in GTM?

  1. Step 1: Open Google Tag Manager and ensure that the built-in scrolling variables are configured. Navigate to ‘Variables’ and configure the built-in scrolling variables.
  2. Step 2: Configure the ‘Scroll Depth’ Trigger.
  3. Step 3: Create a Google Analytics Tag for the Trigger.

How does Google Analytics implement scroll depth?

To configure a scroll depth trigger:

  1. Click Triggers New.
  2. Click Trigger Configuration and choose the Scroll Depth trigger type.
  3. Select scroll depth options.
  4. Select when the trigger should be enabled.

How do you implement scroll depth tracking?

How to Implement the New Scroll Depth Trigger in GTM

  1. Step 1: Enable the Scrolling Data Layer Variables. In GTM > Your Workspace > Variables > Configure new “Built-In Variable” > Check the three boxes below:
  2. Step 2: Enable the Scroll Depth Trigger.
  3. Step 3: Setup your Custom Event Tag.
  4. Step 4: Confirm this tag is working!

How do I track a scrolling page?

Steps

  1. Enable scroll and page variables in Google Tag Manager.
  2. Create a scroll trigger on your Container Workspace in GTM.
  3. Test the scroll trigger by going in the GTM preview mode.
  4. Create your new Google Analytics tag to track scroll details (page URL and scroll percentage).
  5. Ensure the tag firing priority is set.

What is a good scroll depth?

What is a good scroll depth? A best practice is to use your scroll depth benchmarks. Short-for content of 1250 words per page and under; a scroll-depth of 50% would be good, whereas Long-form content of 2000 words or more per page; 75% scroll depth would be acceptable.

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What is page scroll depth?

Scroll depth represents the percentage of the page a visitor has seen. For example, if the average scroll depth is 50%, that means that on average your visitors scroll far enough to have seen half of the content of the page.

What is scroll depth in Google Analytics?

Scroll Depth is a Google Analytics plugin that lets you measure how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Google Analytics Event for each one. You can also track when specific elements on the page are scrolled into view.

What is path length in Google Analytics?

The path length report in Google Analytics shows how many times a user interacted on your site to complete a final conversion. Generally speaking, the path length report follows the trend of the time lag report.

What is non interaction hit GTM?

By default, a new Google Tag Manager tag has the “Non-Interaction Hit” field set to False. What this means is that the tag will be intepreted as a user interaction by Google Analytics and therefore will prevent a single page session from being recorded as a bounce.

How do I add tags to Google Analytics?

To set up a new Universal Analytics tag:

  1. On the Workspace Overview screen, click New Tag.
  2. Click Tag Configuration and choose Universal Analytics.
  3. Select the desired Track Type.
  4. Select or create a new Google Analytics Settings Variable:

What is unique user scrolls in Google Analytics?

The unique events show the number of individual events per category, action, or label at a session level. The total events show all the results from the entire period. This example shows that 401 users scrolled through less than half of the entire scroll depth.

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What is element visibility?

In short, the Element Visibility trigger fires whenever an element, or elements, you specify appear in the browser’s viewport. The viewport is the visible area of the browser window, meaning if an element is visible there, it is viewable by the user.

How do you set up a scroll?

To deliberately change your scroll settings: Click the Windows button at the bottom left of your computer screen (or wherever it is if you’ve moved your taskbar). Start typing the word “mouse” until Change Your Mouse Settings appears in the search results. Then click that link.

What is scroll text fragment?

Scroll to Text Fragment (STTF) is a new web platform feature that allows users to create a link to any part of a web page text. The fragment #:~:text= carries a text snippet that is highlighted and brought into the viewport by the browser.

How do I change the scrollbar in Chrome?

Once added, you can click on the Rescroller Settings button on the toolbar to open the page below. Now scroll down a little to General options with which you can customize the width of the scrollbar. You can drag the Scrollbar Size bar to adjust the width of the scrollbar.

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