Google analytics

Quick Answer: How To Set Up Google Analytics Event Tracking?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.

How do I set up event tracking in Google Analytics 4?

If you go to Admin > Data Streams > Select the web data stream, the following window will open where you will see a section called Enhanced Measurement. By default, this feature is enabled and will automatically track the following events: Page view (event name: page_view) Scroll (event name: scroll)

Can events be tracked as Goals in Google Analytics?

Events and goals serve different needs, they provide you with different sets of information and are available in different types of reports. Here’s an overview of the steps you’ll need to take to track events goals in Google Analytics: Configure a custom event. Test the goal in GA real-time reports.

How do I check Google Analytics event tracking?

Just to go Insights » Reports and click on the Real-Time tab. Now, if you see there are active users on your site, then it means Google Analytics is tracking your visitors.

How do I send custom events to Google Analytics?

To send custom parameters, you must expand the Event Parameters section in the Google Analytics 4 event tag and then click Add Row. Enter the name of the first parameter. In my case, that is menu_item_url. In the Value field, I will insert a variable that returns a clicked URL.

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How do I use Google Tag Manager to track events in Google Analytics 4?

The Google Analytics 4 Event tag

  1. Click Tags > New.
  2. Click Tag Configuration.
  3. Select Google Analytics: GA4 Event.
  4. For Configuration Tag, select the Configuration Tag you created earlier.
  5. For Event Name, specify the name of the event.
  6. Optional: Enter Event Parameters.

How do I create a event in GA4?

How to set up custom events GA4 using GTM

  1. Step-1: Log in to your GTM account and then click on ‘Tags’ in the left-hand side menu:
  2. Step-2: Click on the ‘New’ button to create a new tag:
  3. Step-3: Name your tag ‘Button Click’ and then click on ‘Tag configuration’.

What is the difference between events and goals in Google Analytics?

The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.

How do I create a submission goal in Google Analytics?

Create a Form Goal

  1. Log into Google Analytics and click Admin at the bottom of the page.
  2. Choose the Account and Property where you’d like to create your goal, and then click Goals.
  3. Select New Goal at the top of the page.
  4. Choose the option for Custom Goal, then click Continue.

How do I set up event tracking?

Event tracking using Google Tag Manager

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
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What are the three elements of event tracking?

Event category, Action, Label and Event value are important factors.

How do I set up Google Analytics?

Get started with Analytics

  1. Create or sign in to your Analytics account: Go to google.com/analytics.
  2. Set up a property in your Analytics account.
  3. Set up a reporting view in your property.
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

What is Event label in Google Analytics?

‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.

How events work in Google Analytics?

Use Events to collect data about interactions with your content. Events are user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.

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