Google analytics

Question: What Must Be Configured In Order For Google Analytics To Capture Data?

To set up Google Analytics, you simply have to follow these steps:

  • Step 1: Set up Google Tag Manager.
  • Step 2: Create Google Analytics account.
  • Step 3: Set up analytics tag with Google Tag Manager.
  • Step 4: Set up goals.
  • Step 5: Link to Google Search Console.

How do I set up Google Analytics?

Get started with Analytics

  1. Create or sign in to your Analytics account: Go to
  2. Set up a property in your Analytics account.
  3. Set up a reporting view in your property.
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

How do I access Google Analytics data?

Access Analytics via or from your Google Ads account. There are two ways to access Analytics: through a standalone account at, or through your linked Google Ads account. You can sign in to your Analytics account from

How can you make this data more readable in Google Analytics by mapping the actual product name to the ID in the URL?

Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? /shop/? ProductID=1234 /shop/? ProductID=5678 Q31.

  1. Remove the tag.
  2. Move the tag to just before .
  3. Keep the tag.
  4. Move the tag to just before.

What allows you to specify the steps your traffic is expected to take to reach your goal?

Funnels for Destination goals With a Destination goal, you can specify the path you expect traffic to take. This path is called a funnel. You may see, for example, a page or screen in a funnel from which a lot of traffic exits before completing the goal, indicating a problem with that step.

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What is UA in Google Analytics?

Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized. Both Google Analytics (GA) and Universal Analytics (UA) are available to users.

What is a Google Analytics tag?

The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.

How do I test Google Analytics?

For web pages you visit (and don’t own)

  1. Load a web page in the Chrome browser.
  2. Right-click the page, then click View page source.
  3. You should see a lot of code. Search the page for gtag. js or analytics. js (for Universal Analytics) or ga. js (for Classic Analytics).

How do I use Google Analytics for SEO?

15 Ways To Track Your SEO Efforts Using Google Analytics

  1. Sync your Search Console account.
  2. Create SEO-related goals.
  3. Use the organic visitors’ segment.
  4. Compare non-organic visitors to organic.
  5. Find top-performing content.
  6. Look at top-performing landing pages.
  7. Use the Content Drilldown report.

What setting must be enabled to view data in demographics and interests report?

Click Admin. Navigate to the account and property where you want to use Demographic and Interests data. In the PROPERTY column, click Property Settings. Under Advertising Features, set Enable Demographics and Interests Reports to ON.

What tags are standard Google Analytics campaign parameters?

Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup.
  • utm_source.
  • utm_medium.
  • utm_content.
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How does Google Analytics calculate average order value?

Find Your Average Order Value in Google Analytics First, visit the official Google Analytics website and log into your Analytics account. To view the AOV of your entire site, navigate to Conversions » eCommerce » Overview. You’ll see the metric Avg. Order Value along with many other metrics.

When creating a goal in Google Analytics which are required Google Analytics?

If you have multiple steps for your goal configuration and you’ve selected ‘Required’ it simply means that someone must view that page at some point before viewing the conversion page. (And just like any goal in Google Analytics, the order of the steps is not critical to how Google Analytics reports on conversions.)

When defining a measurement plan what is the order of steps?

Correct Answer: Business objectives > key actions > KPIs.

What goals should I set for Google Analytics?

Which Goals are Available in Google Analytics?

  • Destination: You can choose this goal type if you want to treat a pageview or screen view as a conversion.
  • Duration: You can measure user engagement by treating time spent on a page as a conversion.
  • Pages/Screens per session: This is another way to measure user engagement.

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