Google analytics

Question: What Data Does Google Analytics Collect?

What data does Google Analytics collect?

  • Time of visit, pages visited, and time spent on each page of the webpages.
  • Referring site details (such as the URI a user came through to arrive at this site)
  • Type of web browser.
  • Type of operating system (OS)

What information does Google Analytics capture?

Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.

What data does Google Analytics collect by default?

By default, this Google Analytics hit captures data like:

  • Page Information. URL – the URL of the page the user is viewing.
  • Browser Information. Browser name – the browser the user is using.
  • User Information. Location – this is derived from the IP address where the hit originated.

What is Google Analytics collect?

It’s a request for www.google-analytics.com/collect. It contains twenty-ish URL-encoded parameters. Each parameter stores a specific piece of information that is either used to populate reports or to keep things organized. Some parameters are only used in specific cases, others are required each time.

What data does Google Analytics collect GDPR?

Google Analytics is a web analytics tool from Google. It collects information such as cookies, IP addresses, and client identifiers.

How does Google Analytics data work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

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What are the benefits of using Google Analytics?

Google Analytics Benefits

  • Track Online Traffic.
  • Understand User Behavior.
  • Offline to Online Tracking.
  • Data Reports And Customization.
  • Improve Online Advertising With Marketing Analytics.
  • Improve Search Engine Optimization And Content Marketing.
  • Google Analytics Conversion Tracking.
  • Find Your Target Audience.

How can I tell who has access to my Google Analytics?

Sign in to Google Analytics.. Click Admin, and navigate to the desired account/property/view. In the Account, Property, or View column, click Access Management. Use the search box at the top of the list to find the user group you want.

What data can Google Analytics not collect?

What you can’t do with Google Analytics?

  • It cannot track individual user: prohibited by google.
  • Process historical data.
  • Tell you what the user did on facebook other social networks.
  • If the user visited your competitor’s website.
  • When a user deletes his browser cookies.

Is Google Analytics a cookie?

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. The Google Analytics JavaScript libraries use HTTP cookies to “remember” what a user has done on previous pages / interactions with the website.

Does Google Analytics collect form data?

Form tracking with Google Analytics will not be easy, but it’s absolutely possible. The most recommended way is to send form submission data to GA via Google Tag Manager (GTM). I have published a detailed step-by-step guide on how to track form submissions via GTM and push the corresponding data to Google Analytics.

Does Google Analytics collect email addresses?

The Google Analytics documentation specifies the types of data that it counts as PII. This includes: email addresses.

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Where is Google Analytics data stored?

Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US. To ensure the safety of those EU-US data transfers, Google used to rely on the Privacy Shield framework.

Is Google Analytics a data processor?

You control data, Google processes the data (on your behalf). However, if you provide the data to Google Analytics and they come up with the purposes and means of processing, then you are both data controllers, but Google Analytics is also (still) the processor.

Does Google Analytics capture personal information?

The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. This data is enough to fall under the rules of GDPR for users located in the EEA.

Does Google Analytics use persistent cookies?

This cookie is used to identify unique visitors. It expires two years from the date it was last refreshed. Every time a new hit is sent to Google Analytics, the cookie is refreshed. It is a persistent cookie, which means it remains on the user’s browser until it expires or the user clears the cache.

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