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Often asked: What Is Moat Analytics?

Moat Analytics helps you identify the advertising activities that drive growth for your business by providing a comprehensive view of campaign performance across channels, formats, and platforms.

What is moat measurement?

Oracle Moat is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. Request a demo. Improve measurement across linear and connected TV.

What does moat mean in media?

Moat is a digital ad analytics tool that goes way beyond informing you about click-through rates and impressions. It digs deeper to give you advanced insights that will help you fine-tune your marketing campaigns for optimal reach.

What does moat mean in advertising?

The term economic moat, popularized by Warren Buffett, refers to a business’ ability to maintain competitive advantages over its competitors in order to protect its long-term profits and market share from competing firms.

What is moat bot?

The short explanation is they built a bot whose job was to view ads meant for in-game users. They then milked the advertising URLs, pocketing money from advertisers who thought they were trading ad views for in-game rewards.

What is a moat used for?

A moat is a deep, broad ditch, either dry or filled with water, that is dug and surrounds a castle, fortification, building or town, historically to provide it with a preliminary line of defence. In some places moats evolved into more extensive water defences, including natural or artificial lakes, dams and sluices.

Is moat part of Oracle?

Transforming Etisalat’s digital performance Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.

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Is moat a DSP?

The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. Moat’s roots are as an ad verification tool to support real-time programmatic.

How does moat define viewability?

Viewability is fundamental to ad efficacy. For video analytics, Moat follows the IAB guidelines to track video viewable impressions, requiring that at least 50% of the pixels of the player must be visible on-screen, and the ad must be playing for at least two continuous seconds.

How do I find a company’s moat?

First, seek out the company’s key competitors. Then, compare their revenues and profits to the company you’re looking at. If there’s a big gap between your company’s earnings and those of companies it competes against, you can say that the more profitable one probably has a wide moat.

What does no moat mean?

Morningstar divides stocks into three categories according to moat size: wide moat (companies with the strongest competitive advantage) narrow moat (those with some competitive advantage) no moat ( those with no sustainable competitive advantage )

How do you identify moats?

Parameters To Identify Moat Companies

  1. Margins: One of the first characteristics of a company with an economic moat is its high margins.
  2. Turnover: There may be a case where the sector itself is too competitive.
  3. Returns: A company with an economic moat has high margins or higher turnovers or a combination of both.

Are moats effective?

As a defense mechanism, moats were very effective. Although they’re usually depicted as wide, deep bodies of water, moats were often simply dry ditches. Dams could be built that would control the level of water in the moat.

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How do you integrate moat?

To use Moat engagement data to analyze audiences:

  1. Contact My Oracle Support (MOS) to request the Moat integration.
  2. Deploy the JSON return tag on your ad server.
  3. Install the Moat app.
  4. Deliver Oracle Data Cloud platform data to Moat.
  5. Map categories and the platform to ad server events.
  6. Use Moat analytics.

How can I see display ads?

Check whether your ads are running or paused on the Ads & extensions page.

  1. Sign in to your Google Ads account.
  2. Click Display campaigns in the navigation panel.
  3. Click Ads & extensions in the page menu.
  4. The “Status” column will show whether your ad is showing.

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