Google analytics

Often asked: What Is Google Analytics Ga4?

Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend. It was previously known as the “App + Web” beta, but is now the default experience when you create a new property, and it will soon replace Universal Analytics.

What is the difference between Google Analytics and GA4?

Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.

What is GA4 for?

The GA4 property uses the ‘Event + Parameter’ measurement model (which is user-centric) instead of the traditional session+pageviews centric measurement model. GA4 allows you to track any user activity (including pageviews) as an event. You can also create your own custom events.

What is UA and GA4?

In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA.

Do I need GA4?

The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. It simply means that you will have a new Google Analytics 4 property that you can collect data in. Having both Universal Analytics and Google Analytics 4 properties means that you can collect data in both the properties.

Why is GA4 better than UA?

UA uses a property and view setup while GA4 allows you to mix data from your apps and website. You can place the same tracking code in the different properties (i.e., website, iOS app, or Android app) and consolidate the data to track a user between the streams. That means that there’s a new tracking code.

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Why do we need GA4?

GA4 reporting view provides a new set of engagement metrics (Engaged Sessions, Engagement Rate, Engaged Sessions per User, Engagement Time) which can much more accurately track users engagement with your website/app than the pageviews and bounce rate metrics used by GA3.

What is Google Analytics GA4 configuration?

The Google Analytics: GA4 Configuration tag initializes Google Analytics for your Google Analytics 4 property on a particular page. It handles behavior such as setting of Google Analytics cookies, sending automatic and enhanced measurement events, and declaration of common settings.

How does GA4 collect data?

GA4 on the other hand, comes out-of-the-box ready to collect additional data. With “Enhanced measurement,” you automatically collect data on scrolling, outbound clicks, video engagement, file downloads, and more. You can continue to customize your event data based on your specific needs.

Why is it called GA4?

It is currently on its 4th iteration of the platform which is called GA4. GA4, now being the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form. GA4 has currently replaced UA, Universal Analytics.

Why should I upgrade to GA4?

GA4 requires you to see your website activity and visitors through a different lens. Instead of pageviews and events, you will track every interaction as an event with associated parameters. Instead of goals, you will configure conversions. Instead of views, you will setup data streams.

Does GA4 have views?

There is no “view” level section of GA4. Whereas traditional Universal Analytics famously has three levels (Account, Property, and View), GA4 only has Account and Property levels. Whereas “event tracking” in classic Analytics required modified Analytics code or gtag.

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Does UA replace GA4?

GA4 will eventually replace the current version of Google Analytics called Universal Analytics (UA). GA4 was released in October 2020 and is now the default version of GA for new properties. If you have to set up a new analytics property, I suggest building GA4 and UA properties simultaneously.

Does GA4 cost money?

GA4 requires a single tag and no additional code on your current property. An implementation of GA4 has no impact on current data collection or existing tagging. There is no cost or additional GCP costs with the free tier.

Is GA4 paid?

The integration is free but you still have to pay for any data use. A great improvement from writing your own scripts and adding several custom dimensions to be able to export your hit data.

How do I use GA4?

GA4 Setup Assistant wizard

  1. In Google Analytics, click.
  2. In the Account column, make sure that your desired account is selected.
  3. In the Property column, select the Universal Analytics property that currently collects data for your website.
  4. In the Property column, click GA4 Setup Assistant.

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