Google analytics

Often asked: What Is Event Label In Google Analytics?

‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.

What is Event value in Google Analytics?

Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction.

What is Event action Google Analytics?

Events are user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.

What is event tag?

“Event Tags” are tags that you can use to label and color-code your Calendar Events. For example, if you have multiple phone meetings on your calendar, you can mark them all with an Event Tag that shows the Event as purple and with a phone icon.

What is events in Web Analytics?

Event (analytics) In analytics, an event is recorded when an Internet user performs an action on your website. Events can be measured independently of loading a new page. Different examples of web analytics events: click on a link.

How do I use events in Google Analytics?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.
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How do I name an event in Google Analytics?

Here are the rules to apply in a naming convention for Google Analytics views:

  1. Use numbers/digits to distinguish the most important views and their order.
  2. Use property name in the view name.
  3. In the end, add the name/purpose of the view.

What are events and custom events in Google Analytics?

Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.

What are the three elements of event tracking?

Event category, Action, Label and Event value are important factors.

How do I see event parameters in Google Analytics?

You can always click the Parameter reporting tab on top of the All events report to see a list of the events that have custom parameters enabled, and you can click the event name to edit the parameters. Once you see the parameter selector, you can search for the parameters name in the list.

What are events in Google Tag Manager?

Google Tag Manager allows you to identify events on your website based on the events’ various attributes (they call these attributes “variables”). You can get a list of all its built-in variables under the “variable -> configure” button of Google Tag Manager.

How do I connect GTM to Google Analytics?

Deploy Universal Analytics with Tag Manager

  1. On the Workspace Overview screen, click New Tag.
  2. Click Tag Configuration and choose Universal Analytics.
  3. Select the desired Track Type.
  4. Select or create a new Google Analytics Settings Variable:
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What is event tags in campaign manager?

The simplest use of an event tag is to allow vendors to log the number of impressions or clicks on your ads. Or you can add a survey URL to an event tag (an impression event tag) to launch surveys for your vendor when your ad serves.

Why are my events not showing on Google Analytics?

If you don’t see any data at all in your Real-Time reports, the most likely cause is either in the Google Analytics tracking code or GA/GTM misconfiguration. You should check your tags in Google Tag Manager, Google Analytics filters, and also use browser extensions for debugging.

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