How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
Where do I put the UTM code?
You can add UTM parameters in any order at the end of a URL separated by a question mark and ampersands. Google lists campaign source, campaign medium, and campaign name as required parameters in its own UTM builder. Campaign term and campaign content are optional UTM parameters.
How do I track conversions with UTM code?
How to see results with UTM parameters
- Go to the Acquisition tab in your Google Analytics account.
- Under Acquisition choose Source/Medium.
- In goals, choose the conversion you wish to analyze by UTM parameters, and the data will be displayed for the conversion, according to your entry in the UTMs Source and Medium.
How do you use UTM?
You can create UTMs using the Google UTM generator, then paste the links into your social media posts. Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.
How do I add UTM parameters to Google ads?
How to enable UTM tracking in your Google Ads campaigns. Click the Campaigns tab and select the campaign you want to track. Click Settings — Additional settings (in the bottom) — Campaign URL options. Click Save.
What are the 5 UTM parameters?
The five types of UTM parameters
- utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
- utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.
What are UTM parameters in Google Analytics?
What Is A UTM Parameter? UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
How long is UTM tracking?
When a hyperlink contains a URL with UTM parameters, the web analytics software of the destination website interprets the parameter information and attributes it to the browser’s website session and the sessions after that until the campaign attribution window has expired (by default, six months in Google Analytics ).
What is the purpose of UTM?
The UTM codes are small text fragments, that are added at the end of an URL. Their main objective is to help keep track of the success of your website and all the visitors it has. The UTM code can be seen as a supplement for the URL. So you might find long URLs with one or more UTMs.
What is a UTM solution?
Unified threat management (UTM) describes network solutions that integrates the capabilities of several security products into one all-inclusive security console. The all-in-one solution is much easier for an organization to manage than several different security solutions, reducing the complexity.
How do I find UTM parameters in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
Should you use UTM in Google ads?
You can put UTMs into Google Ads final URLs in a few ways. But because the strings get long, your UTMs are prone to errors when done by hand. So the second way you can go about it — the one we strongly recommend — is to use a UTM link builder tool. It will help you avoid typos and speed up your workflow.
How do I turn on auto-tagging?
Set up auto-tagging
- Sign in to your Google Ads account.
- In the left page menu, click Settings.
- Click Account settings.
- Click the Auto-tagging section.
- To enable auto-tagging, click to check the box next to “Tag the URL that people click through from my ad.”
- Click Save.