How to Install Google Analytics 4 with Google Tag Manager
- Create a new GA4 property.
- Create a data stream (in this blog post, I focused on the Web stream)
- Copy the Measurement ID.
- Create a Google Analytics 4 Configuration tag.
- Paste the Measurement ID and set the tag to fire on All Pages.
- Preview/test the new tag.
How do I set up Google Analytics 4 in Google Tag Manager?
To create a Google Analytics 4 Event tag: Click Tags > New. Click Tag Configuration. Select Google Analytics: GA4 Event. The Google Analytics 4 Event tag
- Click Add Row.
- Enter a Parameter Name.
- Enter a Value.
- Repeat until all desired parameters have been added.
Is Google Analytics 4 free?
Google Analytics 4 Properties (GA4) will still have a free version. The latest version of GA looks different, behaves differently, and at its core, it’s a completely new methodology for web and mobile app tracking.
How does Google Analytics 4 Work?
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. New reports within Google Analytics 4.
What is the difference between Google Analytics and Google Analytics 4?
Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.
Where do I find my Google Analytics 4 code?
Step 3: In the top right corner, you can see a GA4 Measurement ID. Copy this ID. Step 4: Now, go to your existing Universal Analytics Property >> Admin >> Tracking info >>Tracking code.
How much does Google Analytics 4 cost?
Plus, it’s free! There’s no cost to have tags running on your website or apps, and Analytics 360 customers will not be double-charged for Google Analytics 4 hits, though eventually there will be an Analytics 360 version with increased functionality and/or limits.
Should I switch to Google Analytics 4?
The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. It simply means that you will have a new Google Analytics 4 property that you can collect data in. Having both Universal Analytics and Google Analytics 4 properties means that you can collect data in both the properties.
Is Google Analytics 4 better than Universal Analytics?
The biggest difference between Universal Analytics and GA4 is the measurement model that they use. Universal Analytics uses a measurement model based on sessions and pageviews. Contrasting that, Google Analytics 4 uses a measurement model based on events and parameters.
Is GA4 free?
#4 Free connection to Big Query GA4 comes with a free connection to Big Query. Earlier this feature was available only to the GA 360 customers. So now you can access the raw GA data and can run SQL queries on it.
Should I use GA4?
Eventually, GA4 will be the standard for analytics. However, as with all things Google Analytics, the new GA4 property will only collect data from the time of creation. It won’t import past data from UA properties. So, to have more data at your disposal, we recommend implementing GA4 straight away.
What are the benefits of Google Analytics 4?
Key Benefits of Using Google Analytics 4 (GA4)
- GA4 provides a platform for both website and mobile app.
- GA4 has much focus on the users’ journey.
- GA4 user interface is much more user-centric.
- GA4 provides predictive analytics capabilities.
- GA4 provides advanced analysis reports.
- Enhanced data visualizations and reporting.
Does Shopify support Google Analytics 4?
Yes, you can implement both Google Universal analytics and GA4 on the Shopify website. It is advised to have both analytics versions to be implemented. You can easily do it using gtag. js or Google Tag Manager.