Google analytics

Often asked: How To Link Google Tag Manager To Google Analytics?

Install Google Analytics with Google Tag Manager

  1. Click on Add new a tag, and a new window will popup.
  2. Select a name, as an example “Google Analytics“
  3. Click on the tag configuration area, and chose the type of tag Google Analytics – Universal Analytics.
  4. Leave the track type on Page view.
  5. Then pick a setting variable.

How do I connect Google Tag Manager to Google Analytics?

Deploy Universal Analytics with Tag Manager

  1. On the Workspace Overview screen, click New Tag.
  2. Click Tag Configuration and choose Universal Analytics.
  3. Select the desired Track Type.
  4. Select or create a new Google Analytics Settings Variable:

Does Google Tag Manager include Google Analytics?

Google Tag Manager does not replace Google Analytics. Instead, it helps users to easily add Google Analytics tracking code (tag) to a website, deploy GA event code snippets and define rules when each code must fire.

How does GTM work with Google Analytics?

Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code–called tags–to a website. Tags can add analytics tracking, manage advertising pixels, or create additional site functionality.

How do I find my Google Tag Manager in Google Analytics?

How do I know if Google Tag Manager is working?

  1. Check the source code of the website by right-clicking on any of the web pages and selecting ‘View page source’ then find the GTM container code, if it is present that means Google Tag Manager is working.
  2. Use Google Tag manager’s preview and debug mode.

How do I see Google Tag Manager results in Google Analytics?

Where can you find the data in Google Analytics? To see the events, how often they occur, and how many tags they send, you can use the Event reports in Google Analytics. To see details about the individual tags sent, use the Ecommerce reports.

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How do I link tag manager to GA4?

The Google Analytics 4 Configuration tag

  1. Click Tags > New.
  2. Click Tag Configuration.
  3. Select Google Analytics: GA4 Configuration.
  4. Enter your measurement ID.
  5. Optional: Add any parameters you’d like to configure in Fields to Set.
  6. Optional: Add any custom user properties that you’d like to configure in User Properties.

What is Google Tag Manager?

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers.

How do I track tags in Google Analytics?

How to track Google Analytics Events in Google Tag Manager

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag.
  4. Select Universal Analytics from Tag Type.
  5. Set your Google Analytics Tracking ID.
  6. Choose “Event” for the track type.
  7. Set your Event Category, Action, Label and Value as desired*

How do I add GTM to my website?

Setup and install Tag Manager

  1. Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
  2. Install the container in your website or mobile app.
  3. Add and publish your tags.

Is Google Tag Manager separate from Google Analytics?

Yes. Google Analytics and Google Tag Manager are separate platforms that serve different functions. In the simplest terms, Google Analytics is Google’s core analytics platform for assessing traffic on your website. It lets you track standard events that would be broadly applicable for any site.

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Do I need both GTM and GA?

Having both hardcoded Google Analytics and Google Tag Manager on your site in and of themselves is not an issue. You’ll ultimately need to make sure you’re not duplicating your efforts and consequently duplicating your data. If you need to have both, then yes, you can. If you don’t, then no you shouldn’t.

How do I add Google Tag Manager code?

The most recommended way how to install Google Tag Manager code is to place