Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition Campaigns All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
How do I Analyse UTM links in Google Analytics?
To access this data in Google Analytics, choose Acquisition > Campaigns > All Campaigns. After you set up UTM links, you can track your campaign traffic inside Google Analytics. You’ll see the campaign names for all of the special UTM links you’ve created for various ads.
Why is my UTM not showing in Google Analytics?
If your UTM tags disappear after the page loads, they are not working properly. If they remain at the end of the URL, it’s very likely that this information is captured and sent to Google Analytics.
How do I check my UTM tracking status?
To test your UTM parameters, enter the tagged URL into your browser and see what happens.
- During HTTP to HTTPS redirect, UTM parameters are not passed in this case.
- It’s not a good idea to use “cpc” as a medium by default when tagging social media campaigns.
How do I find my UTM code?
How to Build UTM Codes in HubSpot
- Navigate to your Analytics Tools.
- Open the Tracking URL Builder.
- Open the Tracking URL form to create a new UTM code.
- Fill in each attribute of your UTM code and click “Create.”
- Use the shortened link in your marketing campaign.
- Measure your success.
How do I set up UTM?
Visit Google’s free Campaign URL Builder page. Insert the website URL and campaign information. Create a unique UTM tracking code (aka campaign URL) for every ad or link. Use the UTM tracking codes in your marketing campaigns.
How do I add UTM parameters to Google ads?
How to enable UTM tracking in your Google Ads campaigns. Click the Campaigns tab and select the campaign you want to track. Click Settings — Additional settings (in the bottom) — Campaign URL options. Click Save.
How do I fix UTM?
The first step to keeping your UTM tags consistent is to have a hierarchy defined and widely-used amongst your marketing team, agencies and vendors. This keeps everyone on the same page and prevents lots of unfair apples-to-oranges comparisons when reviewing your marketing analytics.
Should I use Google Analytics 4?
However, we highly recommend that you upgrade to Google Analytics 4. As mentioned above GA4 provides a much better data model than the current version of Google Analytics. You don’t have to use GA4 for your reporting and analysis right away but it will give you an option to try out new things.
Why do Utms get stripped?
UTM tracking is a manual tagging system so it can be suspectable to human error or bugs in the way your site is setup. At times the UTM tracking can be stripped from your URLs, and this can cause havoc with your tracking.
What is Google Tag Manager UTM?
Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not. UTM tags are added onto your existing URLs, they aren’t added to or configured on your website. You do not need Google Tag Manager installed to use UTM tags.
What are UTM parameters in Google Analytics?
What Is A UTM Parameter? UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.
What are the 5 UTM parameters?
The five types of UTM parameters
- utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
- utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.
How do UTM codes work?
Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.
How do I track a URL in Google Analytics?
Track clicked links with Google Analytics
- Click your profile image at the top right, then select Account settings.
- Click Analytics tracking settings.
- Select Enable Google Analytics integration then enter the domains you want to track:
- Click Save analytics settings.