First, document your business objectives. Second, identify the strategies and tactics to support the objectives. Third, choose the metrics that will be the key performance indicators. Fourth, decide how you’ll need to segment your data.
What is the order of steps when defining a measurement plan?
Correct Answer: Business objectives > key actions > KPIs.
Is session in Google Analytics consists of?
A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions. Learn more about the different request types in Analytics.
Which of the following would you use to set up a custom alert?
Which of the following would you use to set up a custom alert? The Correct Answer is: Intelligence.
How do you set up dynamic remarketing what must first be created in Google Analytics?
To set up Dynamic Remarketing, what must first be created in Google Analytics? Correct Answer: Custom Dimension.
What is GA data?
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
What do Sessions track?
Session Tracking tracks a user’s requests and maintains their state. It is a mechanism used to store information on specific users and in order to recognize these user’s requests when they connect to the web server. HTTP is a stateless protocol where each request to the server is treated like a new request.
What is a GA session?
A session in Google Analytics is a group of interactions recorded when a user visits your website within a given period. Google Analytics session begins when a user visits a page on your site and ends after 30 minutes of inactivity or when the user leaves.
What is the hierarchy of the Google Analytics data model?
The hierarchy of the Google Analytics Data model is: User (Visit)>Session(visit)>Impressions(hit). Impressions- are the individual activities done on the website.
Which are the four main parts of the Google Analytics platform?
Learn about Google Analytics Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into four main components: collection, configuration, processing, and reporting.
What is property and view in Google Analytics?
In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain.
What is remarketing in Google Analytics?
Remarketing is an easy-to-use and efficient tool that lets you use data and metrics to create lists of site visitors, then automatically share those lists withan ad platform, such as AdWords, to show ads as visitors browse elsewhere on the internet.
What are macro conversions in measurement plan?
Macro conversions are the primary goals of a website. Examples of macro conversions for SaaS, eCommerce, or any other online enterprise could be revenue, contact us, request a quote, and free-trial. Micro conversions are defined as steps or milestones that help you reach the end goal.
Which are goal types in Google Analytics?
There are four basic types of goals you can create within Google Analytics: destination, event, duration, and pages per session. If you use AdWords, you can also use Smart Goals to track qualified visitors to your site from a pay-per-click campaign.