How much demographic information is available on Google Analytics? Google Analytics has a wealth of free information about the different demographics who visit your website. This data is collected mainly from people who are logged in to a Google account plus from additional third-party cookies and app data.
How does Google Analytics pull demographic data?
Demographics reports in Google Analytics at their most basic show the age and gender breakdown of your visitors. Demographics (age and gender) data is collected along with Interests data which relates to interests that your users express through their online behaviour and purchases.
How accurate is Google Analytics demographic data?
In this study, Google Analytics demographics data was fairly accurate at predicting gender but not age. However, the real benefit to advertisers from this new integration are the affinity categories, which at the very least can provide an actionable snapshot of your target market.
What is demographics in Google Analytics?
Analyze users by age, gender, and interest categories. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
How does Google Analytics know my gender?
Google can determine user’s gender and age when an user provide his name to a google account or to a google partner. Having an user name is easy to discover the gender using a service like Dots Name Validation (http://www.serviceobjects.com/products/demographics-more/name-validation).
Why is demographic data not showing in Google Analytics?
In order to see the demographic reports you will have to enable it first. To enable navigate to admin >> property >> property settings. Scroll the page and under the Advertising features, turn on the demographics and interest reports.
How do I find my Google demographics?
Sign in to your Google Ads account. Click the Audiences tab in the left page menu. In the “Demographics” module, select Campaign view or Ad Group view in the view drop down menu to filter for the reporting level you want to see. Select a demographic tab: Age, Gender, Household Income, Parental Status, or Combination.
How do you find demographic data?
U.S. Government Data
- U.S. Bureau of the Census. http://www.census.gov.
- U.S. Bureau of Labor Statistics. http://stats.bls.gov/blshome.htm.
- Current Population Statistics.
- County Business Patterns.
- Social Security Administration (Office of Policy)
- Statistical Abstract of the United States.
- White House Briefing Room.
How do you use demographic data?
Demographic data is statistical data collected about the characteristics of the population, e.g. age, gender and income for example. It is usually used to research a product or service and how well it is selling, who likes it and/or in what areas it is most popular.
What is demographics in Google ads?
With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
How do I find audience interests in Google Analytics?
Open the Demographics and Interests reports
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Audience > Demographics or Audience > Interests.
How do I enable demographics and interest reports in Google Analytics?
Enable Demographics and Interests reports
- Sign in to your Analytics account.
- Click Admin.
- Navigate to the account and property where you want to use Demographic and Interests data.
- In the PROPERTY column, click Property Settings.
- Under Advertising Features, set Enable Demographics and Interests Reports to ON.
What are Google Analytics affinity categories?
Affinity Category—Affinity categories are used to reach potential customers to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. These are users lower in the purchase funnel, near the end of the process.
How does Google determine affinity categories?
So affinity categories! Google describes (and you can mouse over if you’d like) basically that these are people engaged in higher funnel activities (Top of Funnel, or TOFU). To translate that into Facebook advertising terms would compare them to Interest Categories and less like Purchase Behavior.