Google analytics

2. Which Tags Are Standard Google Analytics Campaign Parameters?

Correct Answer:

  • utm_source.
  • utm_medium.
  • utm_content.

Which 3 tags does Google Analytics require?

Which three tags does Google Analytics require for accurate campaign tracking? Correct Answer: Medium, Source, and Campaign.

What is campaign tagging in Google Analytics?

Campaign Tagging allows you to overwrite some of the default data collected by Google Analytics with your own information. This data will also be automatically added to the Acquisition>Campaign section of Google Analytics for campaign reports.

What campaign parameter is not standard in Google Analytics?

utm_adgroup is the campaign parameter that is not available by default in Google Analytics.

What are Google Analytics parameters?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

Which tags are standard Google Analytics?

Which tags are standard Google Analytics campaign parameters?

  • utm_adgroup.
  • utm_source.
  • utm_medium.
  • utm_content.

What is a metric in Google Analytics?

Metrics are expressed through numbers (number values, %, $, time) in a Google Analytics report: they are quantitative measurements of data and show how a website is performing in relation to a specific dimension.

How many different campaign tags are available in Analytics?

There are five types of information you can pass on with the tags/URLs. Three of them should always be used: Campaign source (utm_source) – identifies where the traffic comes from, eg newsletter, google. Campaign medium (utm_medium) – advertising or marketing medium, eg cpc, email.

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What are the three required elements in a campaign tag?

The required items are “campaign,” “medium” and “source.” The optional ones are (ad) “content” and “term.” Typically the “term” is reserved for use with paid search. Each item is appended to the URL in the same form: “utm,” underscore, item, equals sign, and then the specific item in question.

What are campaign parameters?

Campaign parameters are text snippets that you insert into your URL to track where your visitors and buyers are coming from. That is, they allow you to understand the behavior of your audience and see which advertising strategies are attracting the most visits and purchases for your product.

What campaigns require manual tags?

100% Correct Answer: Email campaigns.

Which three campaign parameters are recommended to manually track campaigns?

Answer: Medium, Source, and Content.

How do I see parameters in Google Analytics?

You can always click the Parameter reporting tab on top of the All events report to see a list of the events that have custom parameters enabled, and you can click the event name to edit the parameters. Once you see the parameter selector, you can search for the parameters name in the list.

How do I add parameters in Google Analytics?

Create a custom dimension

  1. Enter Dimension name.
  2. Select a Scope from the drop-down menu (Event or User).
  3. Enter a Description for your custom dimension.
  4. Select an Event parameter (event scope) or User property (user scope) from the list or enter the name of a parameter/property you’ll collect in the future.
  5. Click Save.
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What is a Ga measurement?

The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from almost any environment.

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