FAQ

Which “mediums” are available in google analytics?

What is a medium in Google Analytics?

Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).

What is not considered a medium in Google Analytics?

Google is not considered a default “medium” in Google Analytics. Google Analytics detects three mediums without any customization. The first default medium is “organic.” It represents traffic that comes from organic, or unpaid, search results.

Which two of the following are sources in Google Analytics?

Google Analytics tracks traffic to your website from two basic referring sources:

  • Organic campaigns. From an unpaid search engine results link, a referral from another website (such as a blog), and direct traffic.
  • Paid campaigns. From Google Ads, paid search engine keywords, or non-Google Ads providers.

Which companies use Google Analytics?

67568 companies reportedly use Google Analytics in their tech stacks, including Uber, Airbnb, and Google.

  • Uber.
  • Airbnb.
  • Google.
  • Spotify.
  • Udemy.
  • Hdbest.net.
  • Slack.
  • Vox Media.

What is paid search in Google Analytics?

Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.

How does Google measure bounce rate?

According to Google bounce rate is calculated in the following way: Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

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What are sources in Google Analytics?

The Source in Google Analytics is where your website’s traffic comes from, or as Google says, it’s the origin of your traffic. Your traffic has to come from somewhere, whether that’s people visiting your site from search engines, or from a social media site or some another website.

What is a channel Google Analytics?

The default Google Analytics channels are groups of sources and mediums that are put together to paint a broad picture of how your traffic got to your site. The default channels are: Direct (direct traffic has no medium specified) Organic Search (medium will exactly match “organic”)

What is a dimension in Google Analytics?

A descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Analytics. A dimension is a descriptive attribute or characteristic of an object that can be given different values.

What is direct in Google Analytics?

What is direct traffic? In short, Google Analytics will report a traffic source of “direct” when it has no data on how the session arrived at your website, or when the referring source has been configured to be ignored.

What is a secondary dimension in Google Analytics?

According to Google Analytics support, “The Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table. For example, in the Referral Traffic report, the default dimension is Source.

What is Google CPC in Analytics?

Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).

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Are Google Analytics free?

So, Is Google Analytics Free? … Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

How do Google Analytics work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

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