FAQ

What data does google analytics prohibit collecting?

What data does Google Analytics collect?

The type of information collected through the Google Analytics for Firebase default implementation includes:

  • Number of users and sessions.
  • Session duration.
  • Operating systems.
  • Device models.
  • Geography.
  • First launches.
  • App opens.
  • App updates.

Does Google Analytics track personal data?

And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.

Does Google Analytics collect PII?

Avoid sending PII to Google when collecting Analytics data. To protect user privacy, Google policies mandate that no data be passed to Google that Google could use or recognize as personally identifiable information (PII).

What can be tracked with Google Analytics?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

What kind of data is collected by Google?

It collects data on what videos you watch, the ads you click, your location, device information, and IP address and cookie data. It says it does this to “make [its] services work better for you, which is true: If you block everything you also block Google’s ability to show you more content it thinks you’ll like.

How can I track an IP address?

Through a useful Internet tool called IP geolocation lookup, you can track an IP address close to someone’s exact location, if they’re communicating with you through the Internet…and if you want or need to know where they really are.

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Where is my Google Analytics data stored?

5) Google Analytics stores your data on remotely located servers. Finally, let’s talk about data residency. Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US.

Does Google Analytics violate GDPR?

The GDPR is very much against websites sharing PII data with any third-party without a user’s consent. Google Analytics does precisely this. Unless regulators officially say that analytic cookies are exempt, they fall under the scope of when consent is required.

What qualifies as PII?

Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., …

How long Google Analytics keep data?

26 months

How do you protect information from PII?

10 steps to help your organization secure personally identifiable information against loss or compromise

  1. Identify the PII your company stores.
  2. Find all the places PII is stored.
  3. Classify PII in terms of sensitivity.
  4. Delete old PII you no longer need.
  5. Establish an acceptable usage policy.
  6. Encrypt PII.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.

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Why You Should Use Google Analytics?

7 Reasons to Use Google Analytics

  • You can see how people find your website. …
  • You can track what people do when they’re on your website. …
  • You gain data on who’s visiting your website and how. …
  • You can find the most popular pages on your website. …
  • It helps you track conversions. …
  • It’s free. …
  • It’s easy.

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