FAQ

How to install google analytics on shopify

Does Google Analytics work with Shopify?

If the questions you have about your store’s performance can’t be answered with the data available in Shopify’s analytics, then you can use Google Analytics. Google Analytics lets you track visitors, sessions, and other customer behavior on your store.

How do you install Google Analytics?

To set up Google Analytics, you simply have to follow these steps:

  1. Step 1: Set up Google Tag Manager. Step 2: Create Google Analytics account. …
  2. Step 2: Create Google Analytics account. …
  3. Step 3: Set up analytics tag with Google Tag Manager. …
  4. Step 4: Set up goals. …
  5. Step 5: Link to Google Search Console.

Where do I put the tracking code in Shopify?

Add Tracking Code to Shopify

  1. Log in to your Shopify Administration Dashboard.
  2. Click “Online Store”, then click “Themes”.
  3. In the top-right corner, next to your current theme, click the “Actions” button.
  4. Click “Edit Code”.
  5. Under ‘Layout’, click theme. …
  6. Scroll to the bottom of the document – just before the closing body tag (</body>).

How do I set up Google Analytics for ecommerce?

Enable Ecommerce for a view

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

How do Google Analytics work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

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Where do I get Google Analytics code?

To find the tracking ID and code snippet:

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.

How do I activate Google Analytics for my website?

Use Analytics with your site

  1. Step 1: Get an Analytics tracking ID. Sign up for an Analytics account if you don’t already have one. Find your Analytics tracking ID.
  2. Step 2: Add Analytics tracking. On your computer, open a site in new Google Sites. In the top right corner, click Settings . …
  3. Step 3: See your data. Open Analytics. View your data.

How do I enable Google Analytics for my website?

To start collecting basic data from a website:

  1. Create or sign in to your Analytics account: Go to google.com/analytics. …
  2. Set up a property in your Analytics account. …
  3. Set up a reporting view in your property. …
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

How do I access Google Analytics from my website?

There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics.

How do I use Shopify Analytics?

Steps:

  1. Open your Shopify admin.
  2. Go to Online store > Preferences.
  3. In the Google Analytics section, click the Use Enhanced Ecommerce checkbox. …
  4. Click Save.
  5. In your Google Analytics account, click Admin.
  6. In the View menu, click Ecommerce Settings.
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Can I put Google ads on Shopify?

Google Ads terminology

Google Ads – an online advertising platform, where you can pay to advertise your Shopify store, products, and content. … Bid – the highest amount you’re willing to pay for a click on your ad.

How do I connect my Shopify to Google ads?

Steps:

  1. When you get to the Set up the tag step in Google Ads, click Install the tag yourself.
  2. In the Global site tag section, select the option that applies. …
  3. Copy your global site tag.
  4. In another browser window, open your Shopify admin and click Online Store.
  5. Click Actions > Edit code.
  6. Open your theme.

Can Google Analytics track sales?

To view your eCommerce stats, you’ll need to visit Insights » Reports from your dashboard and then click the eCommerce tab. Now you can your eCommerce store’s sales data. You can see your store’s total transactions, conversion rate, revenue, and average order value. You can also see your top-selling products.

How do I track revenue in Google Analytics?

How to Measure Revenue by Medium or Source in Google Analytics. Go to the Acquisition tab in Google Analytics. Under All Traffic click on Source/Medium. This page shows you traffic from each channel as well as revenue generated from each medium and source.

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