FAQ

Google analytics what is

What is Google Analytics used for?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

What is Google Analytics and how does it work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

What Google Analytics means?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. … Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.

Is Google Analytics free to use?

Google Analytics works on the hybrid model meaning it offers the freemium service as well as paid service. The great news is that small business owners can use this service for free without paying any amount or monthly charge.

Is Google Analytics hard to learn?

Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. … After struggling for months, I found my mistake – I was jumping into the advanced Analytics lessons before understanding the basics and was not following a proper learning process.

Is Google Analytics safe to use?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.19 мая 2016 г.

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Who should use Google Analytics?

7 Reasons to Use Google Analytics

  • You can see how people find your website. …
  • You can track what people do when they’re on your website. …
  • You gain data on who’s visiting your website and how. …
  • You can find the most popular pages on your website. …
  • It helps you track conversions. …
  • It’s free. …
  • It’s easy.

Where do I put Google Analytics code?

The code should be added near the top of the <head> tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.

What information does Google Analytics collect?

How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources, to the number of hits per month, Google Analytics offers excellent insight into users behavior, and collects valuable user data in real time.

What are the advantages of Google Analytics?

General Benefits of Google Analytics

  • Cost. The first and most obvious reason to use Google Analytics is that it is completely free. …
  • Data Visualization. Data is only useful if you can make sense of it. …
  • Reporting. …
  • Real Time. …
  • Your Time. …
  • Your Target Audience. …
  • Your Website Channels. …
  • Your Website Pages.

Should I learn Google Analytics?

Professionals across a variety of fields benefit by learning Google Analytics. Web analytics data is essential for modern marketing, communications, advertising, sales, web design, and web development roles.

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Is Google Analytics Cloud based?

Google analytics works by via a snippet of Javascript on the website to be monitored. There is no hardware or software to install as the application is entirely cloud based.

What is the cost of Google Analytics?

$150,000 dollars

What is better than Google Analytics?

10 Great Google Analytics Alternatives

  • Matomo. Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. …
  • Woopra. …
  • GoSquared. …
  • FoxMetrics. …
  • Mixpanel. …
  • Heap. …
  • StatCounter. …
  • Chartbeat.

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