FAQ

Google analytics users vs sessions

What are sessions and users in Google Analytics?

Sessions in Google Analytics are defined as the total number of visits to your site — including both new and repeat visits. So that same person who visited your site 100 times on the same device is counted as one user, but 100 sessions.

Are sessions and visits the same in Google Analytics?

Google Analytics has quietly changed the terminology they use within the reports to change what they call “visits” and “unique visitors.” Now, visits is named “sessions” and unique visitors is named “users.” … And, Visits are now referred to as Sessions everywhere in all of Google Analytics.

What is the difference between users and new users in Google Analytics?

Q: I am getting confused with the audience overview section on the google analytics. … In the Audience > Overview report, “Users” is a total count of users during the report period, and “New Users” is just users in the report period that had only their first visit to the property during that period.

What is the difference between visitors and sessions?

A “session” and a “visit” are two different ways to categorize groups of interactions a visitor has on your website. Specifically, a visit is counted when a visitor arrives on your website from a page outside your website. A session, however, is a more comprehensive way of grouping interactions.

Are Google Analytics users unique?

Google Analytics does not report on unique users anymore. According to Google’s own definition: The ‘users’ metric includes both new and returning users. So if ‘users’ metric includes both new and returning users, then certainly the number of users can’t be equal to the number of unique users (or unique visitors).

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How Google Analytics count users?

Google Analytics counts users by generating a random string for the Client ID field, which gets stored within a user’s browser cookie. However, different users aren’t necessarily unique visitors. Keep reading to learn why Google Analytics can’t technically identify individual users.

What is Google Analytics bounce rate?

About bounce rate

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

What are sessions Google Analytics?

A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions. … A single user can open multiple sessions.

What is session duration Google Analytics?

Average session duration is: total duration of all sessions (in seconds) / number of sessions. Individual session duration is calculated differently depending on whether there are engagement hits on the last page of a session.

Can Google Analytics track individual users?

Enable the Google Analytics User ID tracking feature by expanding the “Tracking info” property and then clicking on “User-ID”. … This view will show only data from registered users. Activating Google Analytics User-ID. Then, you can create a Google Analytics Custom Dimension that will track the user ID.

What is Active users in Google Analytics?

28-Day Active Users: the number of unique users who initiated sessions on your site or app from January 1 through January 28 (the entire 28 days of your date range).

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What is a good bounce rate?

As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.

Are sessions unique?

Many SEO experts stress on unique pageviews rather than pageviews as it provides a useful alternative to the basic figures of visitors. … Even if a particular user visits your same page multiple times in one session, analytics will count it as only one single unique pageview.

What is number of sessions per user?

Number of Sessions per User Definition: The total number of sessions divided by the total number of users.

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