FAQ

Google analytics tutorial

What is Google Analytics and how does it work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. When users to your website view a page, this JavaScript code references a JavaScript file which then executes the tracking operation for Analytics.

What is the use of Google Analytics?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

How do I start learning Google Analytics?

To start collecting basic data from a website:

  1. Create or sign in to your Analytics account: Go to google.com/analytics. …
  2. Set up a property in your Analytics account. …
  3. Set up a reporting view in your property. …
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

Is Google Analytics easy to learn?

Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. … It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze is by geo, traffic source, page category, etc.

Who should use Google Analytics?

7 Reasons to Use Google Analytics

  • You can see how people find your website. …
  • You can track what people do when they’re on your website. …
  • You gain data on who’s visiting your website and how. …
  • You can find the most popular pages on your website. …
  • It helps you track conversions. …
  • It’s free. …
  • It’s easy.
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Where do I put Google Analytics code?

The code should be added near the top of the <head> tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).

What can Google Analytics measure?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Is Google Analytics certification useful?

Yes! The Google Analytics Individual Qualification certification is well worth your time. … You’ll gain in-depth insight into Google Analytics, which will help you better understand your website data. Plus, your certification enables you to become a qualified web analyst for your company.

Can I learn SEO on my own?

It is a fact of learning that all education is self-education. Although others can facilitate learning, nobody can teach you anything–they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands.

Are Google certifications free?

Google Adwords (Free)

It’s an amazing education, and everyone in digital marketing should have this certification. Best of all, Google AdWords is a free certification. … If studying study guides isn’t your jam, check out Google’s Academy for Ads, it’s easy and completing the course sets you up for success on the exams.

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How can I learn SEO?

Websites to Learn SEO Online

  1. Web-Savvy-Marketing. Web-savvy marketing is a platform that specializes in growing your web presence. …
  2. SEO 101. The absolute basics as written by Jill Kocher. …
  3. Google. …
  4. Moz.com. …
  5. Search Engine Watch. …
  6. Webmaster World. …
  7. Search Engine Journal. …
  8. Search Engine Land.

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