FAQ

Google analytics sessions vs users

What are sessions and users in Google Analytics?

Sessions in Google Analytics are defined as the total number of visits to your site — including both new and repeat visits. So that same person who visited your site 100 times on the same device is counted as one user, but 100 sessions.

What is the difference between sessions and visits in Google Analytics?

In web analytics, a session is either capped by exiting the website or by a period of user inactivity. Website Visits, also referred to as sessions, track the number of times a user interacts with your website. Repeat visits within a set time period are excluded.

What is the difference between users and new users in Google Analytics?

Q: I am getting confused with the audience overview section on the google analytics. … In the Audience > Overview report, “Users” is a total count of users during the report period, and “New Users” is just users in the report period that had only their first visit to the property during that period.

What is a session on Google Analytics?

A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions. Learn more about the different request types in Analytics.

Are Google Analytics users unique?

Google Analytics does not report on unique users anymore. According to Google’s own definition: The ‘users’ metric includes both new and returning users. So if ‘users’ metric includes both new and returning users, then certainly the number of users can’t be equal to the number of unique users (or unique visitors).

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What does Users mean in Google Analytics?

In Google Analytics, a user is a visitor who has initiated a session on your website: the moment a person lands on any page of your site, they are identified as either a new or returning user. Google Analytics differentiates between new and returning users based on visitors’ browser cookies.

What is Google Analytics bounce rate?

About bounce rate

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

What is session duration Google Analytics?

Average session duration is: total duration of all sessions (in seconds) / number of sessions. Individual session duration is calculated differently depending on whether there are engagement hits on the last page of a session.

What is a good average session duration in Google Analytics?

2 – 3 minutes

Can Google Analytics track individual users?

Enable the Google Analytics User ID tracking feature by expanding the “Tracking info” property and then clicking on “User-ID”. … This view will show only data from registered users. Activating Google Analytics User-ID. Then, you can create a Google Analytics Custom Dimension that will track the user ID.

What is a good bounce rate?

As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.

How do Google Analytics work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

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How does Google Analytics calculate session duration?

Google Analytics calculates average session duration by dividing the total duration of all sessions (in seconds) during a specified time frame by the total number of sessions during that same time frame. For example, say in one week you had three website visitors: Visitor #1 spent 180 seconds on your site.

Where should the Analytics tracking code be placed?

The code should be added near the top of the <head> tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.

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