FAQ

Google analytics metrics

What are the metrics in Google Analytics?

What is a metric in Google Analytics? Metrics are expressed through numbers (number values, %, $, time) in a Google Analytics report: they are quantitative measurements of data and show how a website is performing in relation to a specific dimension.

What is an example of a metric in Google Analytics?

For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city. Screenviews, Pages per Session, and Average Session Duration are examples of metrics in Analytics.

What is KPI in Google Analytics?

A Google Analytics KPI is an objectively measurable performance indicator used to monitor, analyze and optimize user behaviors on websites. Google Analytics metrics, among other things, help website managers in the operationalization of their marketing goals. … Goal Conversion Rate. Time on Page.

What can I track Google Analytics?

Here are eight key metrics you need to pay particular attention to when tracking your site traffic with Google Analytics:

  1. Acquisition overview.
  2. Social overview.
  3. Bounce rate.
  4. Traffic sources.
  5. Conversions.
  6. Interactions per visit.
  7. Exit pages.
  8. Goals.

What is Google Analytics entrance?

Entrances. Google Analytics records an entrance for each page that a user begins a new session on. So the number of entrances given for a specific page shows how many users began their session with that page.

What Cannot be collected by the default Analytics tracking code?

What cannot be collected by the default Analytics tracking code? Correct answer is: User’s favorite website.

How are metrics calculated?

“Calculated Metrics are user-defined metrics that are computed from existing metrics and drive more relevant analyses and enable greater actionability without leaving the product.” So for example if you want to know the percentage of people that don’t bounce – Non Bounces – you’ll have to create this metric yourself.

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Are Google Analytics users unique?

Google Analytics does not report on unique users anymore. According to Google’s own definition: The ‘users’ metric includes both new and returning users. So if ‘users’ metric includes both new and returning users, then certainly the number of users can’t be equal to the number of unique users (or unique visitors).

What are Google Analytics pageviews?

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

What is SEO KPI?

Search Engine Optimization (SEO) KPIs are values used by marketing teams to measure the performance of their website for organic search results. … This analysis can help determine top performing pages, top converting keywords, and areas of your website that need to be optimized for search.

What is KPI in Google AdWords?

A Google AdWords KPI is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time. … Ad Position. Conversion Rate. Cost per Conversion.

What are examples of KPIs?

Examples of Sales KPIs

  • Number of New Contracts Signed Per Period.
  • Dollar Value for New Contracts Signed Per Period.
  • Number of Engaged Qualified Leads in Sales Funnel.
  • Hours of Resources Spent on Sales Follow Up.
  • Average Time for Conversion.
  • Net Sales – Dollar or Percentage Growth.
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Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.

Can Google Analytics track search terms?

The Google Analytics Site Search reports allow you to see the search terms people use, the pages where they start their search, and the pages they navigate to from your search results page. These reports can provide insights into your content, navigation, and even your search campaigns.

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