FAQ

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What is Google Universal Analytics?

Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized. Introduced in the fall of 2012, Universal Analytics offers new tracking codes for websites and features that can more accurately measure user behavior (1).

Is Google Analytic free?

Well, yes and no. Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

How do I get Google Analytics?

To start collecting basic data from a website:

  1. Create or sign in to your Analytics account: Go to google.com/analytics. …
  2. Set up a property in your Analytics account. …
  3. Set up a reporting view in your property. …
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

What questions can Google Analytics answer?

10 Questions About Your Marketing Google Analytics Can Answer

  • Who is visiting my site? …
  • How much time do visitors spend on my website? …
  • Are my site visitors quality visitors? …
  • What are the top 3 pages on my website? …
  • What are my most read blog posts? …
  • What are the top sources of traffic to my website? …
  • Which other sites are sending traffic to my website?

What is the difference between Google Analytics and Universal Analytics?

Google Analytics provides only 5 custom variables at the moment for the free version and 50 for the premium version. Universal Analytics on the other hand, provides 20 custom dimensions (as they are called in Universal Analytics) for the free version and 200 for the premium one.

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How do I create a Universal Analytics tag?

To create a Universal Analytics transaction tag fired by the transaction event:

  1. Sign in to your Google Tag Manager account.
  2. Select a mobile container.
  3. On the left navigation bar, click Tags.
  4. Click New.
  5. Click Untitled Tag to enter the tag name Transaction Completed.
  6. Choose product Google Analytics.
  7. Enter the tracking ID.

What can be tracked with Google Analytics?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

Is Google Analytics easy to learn?

Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. … It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze is by geo, traffic source, page category, etc.

What is Google Analytics Good For?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Do I have Google Analytics?

The easiest way to check if you have Google Analytics is simply to visit analytics.google.com (https://analytics.google.com/) and see if you’re redirected to either the login screen or the dashboard of an account. An example of the Google Analytics Login Screen you might be returned to.

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What is Google Analytics certification?

The Google Analytics Individual Qualification (IQ) test is an industry recognized certification that can help you get the most out of digital analytics and give you an edge in your career. Plus once you pass your name gets added to the searchable Google database!

What tool is used to measure the success of a website?

One of the most popular ways to measure your website is Google Analytics. It’s a free tool that measures all the elements we mentioned above, and it even has a comprehensive dashboard that lets you easily analyse and export data.

Which tool helps you measure the success of your website Google Digital Garage?

The correct answer is: Analytics.

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