FAQ

Google analytics gdpr compliance

Is Google Analytics GDPR compliant?

Google Analytics is used by over 30 million sites, so many marketers no doubt have the same question: is Google Analytics GDPR compliant? The answer is “yes”, but according to multiple 2019 rulings, you should ask for consent first.

How do I generate GDPR compliant in Google Analytics?

Actionable Steps to Become GDPR Compliant with Google Analytics

  1. #1) Audit Your Data for Personally Identifiable Information (PII)
  2. #2) Turn on IP Anonymization.
  3. #3) Audit your Collection of Pseudonymous Identifiers (hashed Emails, User IDs)
  4. #4) Update your Privacy Policy.
  5. #5) Build an Opt In/Out Capability.

Does Google Analytics process personal data?

And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.

Is ZoomInfo GDPR compliant?

Along with all other companies impacted by this regulation, ZoomInfo will be GDPR compliant by May 25th. This means our B2B contact database will satisfy personal data privacy requirements put in place by GDPR. … This functionality presents ZoomInfo users with the ability to remain compliant while using our products.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).

Does Google Analytics use cookies GDPR?

Is Google Analytics GDPR compliant? Using Google Analytics on your website will set third-party cookies on your end-user’s browser. This is only legal in the EU if you have asked for and obtained the explicit consent of the end-user before activating the Google Analytics cookies.

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Is Google Tag Manager GDPR compliant?

Google Tag Manager and the cookies that you can set through GTM are regulated by the GDPR. … But don’t worry – you can use Google Tag Manager and set analytics and marketing tags in a GDPR compliant way if you use a consent solution like Cookiebot.

Does Google Analytics need consent?

If you want to use advanced Google Analytics collection and tracking features, you need to obtain consent to use cookies that collect personal data from your EEA website visitors. Hence the term cookie consent.

Do I need a privacy policy for Google Analytics?

You must provide a Privacy Policy to your audience if you want to use Google Analytics. Privacy Policies aren’t just legal requirements under the GDPR, the CCPA, and other privacy laws. They are required under the Google Terms of Service for Google Analytics.

Does Google Analytics collect IP address?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

How can I track an IP address?

Through a useful Internet tool called IP geolocation lookup, you can track an IP address close to someone’s exact location, if they’re communicating with you through the Internet…and if you want or need to know where they really are.

What data does Google Analytics track?

Features. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic.

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Does GDPR apply to direct mail?

Postal marketing does not require consent

The hot topic, of course, for the GDPR is consent. Consumers must provide you with explicit permission to use their personal data. But, direct mail marketing does not require the same consent.

Does GDPR apply to business contacts?

Yes. The GDPR applies wherever you are processing ‘personal data’. … So, for example, if you have the name and number of a business contact on file, or their email address identifies them (eg [email protected]), the GDPR will apply.

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