FAQ

Google analytics data layer

What is data layer in Analytics?

Data layer is an object that carries all the information that you want to pass from a website to other applications. Data layer ensures flexibility, portability and ease of implementation. … Data layer can be used for custom Google Analytics tracking.

What is Google data layer?

Google Tag Manager functions best when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations.

How do I find the data layer in Chrome?

Method #3: Using Chrome Developer Tools > Console

A third way to find your data layer information is using the console tab in developer tools. Simply type “dataLayer” into the console, and voila, there’s your data layer. Click the down arrow next to the data layer array, and you can see the different objects inside.

Which are benefits of using the data layer in Tag Manager?

A data layer can translate the data on your website so different tools can easily use it. It ensures communication between a website/product and tag management system. For instance, the website can tell a tag manager that a page or another step in the cart has been loaded.

What is a GTM code?

Google Tag Manager (colloquially known as GTM) is a script (or tag) management system that allows you to install tags, scripts and other helpful snippets of codes to your website directly. … You can choose if you want to keep track of one page of your site or all of it, depending on how you set it up in GTM.

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What is data layer in web application?

The layer in the middle is the Business Logic Layer, which serves as an intermediate between the View (or presentation) and the innermost layer, that is the Data Layer. This last one is where all the data used by the application is stored.

What is data layer variable?

Data Layer Variable enables you to fetch a value from the Data Layer and turn it into a variable (which can be used in Tags, Trigger, and other variables). … If you want to get even more custom information, ask a developer to add it to the Data Layer with the help of dataLayer.

What data does Google Tag Manager collect?

Data collected by Google Tag Manager

In order to monitor system stability and performance, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses or any user-specific identifiers that could be associated with a particular individual.

Why should I use Google Tag Manager?

By far, the biggest benefit to Google Tag Manager is that it makes it easier for marketers to implement tags without having to rely on web developers to do it for them. … But since Google Tag Manager helps you avoid touching the source code, marketers can quickly add and make changes to tags on their own.

How do I use GTM?

The migration process works like this:

  1. Categorize and record all the existing tracking tags that are running on your website.
  2. Recreate those tracking tags in GTM.
  3. Use preview mode to test your new tags.
  4. Remove all your current tracking.
  5. Publish your GTM container with your new tracking tags.
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How do you implement GTM?

Implementing Universal Analytics Via GTM

  1. Step 1: Create an account. …
  2. Step 2: Create a tag. …
  3. Step 3: Add your tracking ID. …
  4. Choose what and where to track. …
  5. Step 5: Make sure your site is ready. …
  6. Step 6: Preview and publish. …
  7. Step 7: Remove duplicate code. …
  8. Step 8: Check your stats.

How do you use GTM?

Setup Google Tag Manager Account. Install GTM container tag on the staging website. Create, test and publish tags on your staging website. Install GTM container tag on the live website.

What is the difference between Google Tag Manager and Google Analytics?

Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports. … It is used to send data from your website to other marketing/analytics tools (including GA).

How do I view Google Tag Manager data?

You will get data in your tag, so if you add analytics tag and trigger for your campaign than it’ll show data in Google Analytics -> Behavior -> Events -> Top event. And you can check realtime event in Realtime -> event.

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