FAQ

Google analytics audit

What is a Google Analytics audit?

Our Google Analytics Audit is a comprehensive evaluation of your current implementation / GA configuration. This is focused on ensuring data quality and reliability, providing you with “peace of mind”. … Google Analytics requires special configuration to deal with subdomain and cross-domain tracking scenarios.

What is the role of analytics at Google?

Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. … Google Analytics allows you the information needed to improve your website, and make it the best it can be.

What do I look for in Google Analytics?

10 Things To Check In Your Google Analytics

  1. Is the tracking code on EVERY page (and is it functioning)? …
  2. Are sub-domains and cross-domains being tracked correctly? …
  3. Are goals configured, with funnels? …
  4. Is E-Commerce configured? …
  5. Is AdWords Linked? …
  6. Are Campaign tags being used consistently and efficiently? …
  7. Are you tracking Events? …
  8. Is Site Search configured?

Is Google Analytics free of charge?

Well, yes and no. Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

Is Google Analytics certification useful?

Yes! The Google Analytics Individual Qualification certification is well worth your time. … You’ll gain in-depth insight into Google Analytics, which will help you better understand your website data. Plus, your certification enables you to become a qualified web analyst for your company.

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Is Google Analytics easy to learn?

Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. … It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze is by geo, traffic source, page category, etc.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.

Do I have Google Analytics?

The easiest way to check if you have Google Analytics is simply to visit analytics.google.com (https://analytics.google.com/) and see if you’re redirected to either the login screen or the dashboard of an account. An example of the Google Analytics Login Screen you might be returned to.

Can Google Analytics track social media?

Google Analytics is one of the best ways to learn about your website visitors. And when you couple data from your website with social media, you’ll be able to create a traffic-driving machine to your online assets. … You can even use Google Analytics to track vital social media metrics with just a few simple steps.

What is better than Google Analytics?

10 Great Google Analytics Alternatives

  • Matomo. Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool. …
  • Woopra. …
  • GoSquared. …
  • FoxMetrics. …
  • Mixpanel. …
  • Heap. …
  • StatCounter. …
  • Chartbeat.
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Can I use Google Analytics without a website?

Yes – if you create a Blogger/Blogspot account, you can use the same login (Google account) to create an Analytics account. The Analytics account is pretty easy easy to integrate. The same applies to WordPress, which is portable and probably a broader, more commercially valuable platform to have proficiency in.

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