FAQ

Gdpr and google analytics

Is Google Analytics GDPR compliant?

Google Analytics is used by over 30 million sites, so many marketers no doubt have the same question: is Google Analytics GDPR compliant? The answer is “yes”, but according to multiple 2019 rulings, you should ask for consent first.

Is Google Analytics personal data?

And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.

Do I need consent for Google Analytics?

Consent required.

Consent is required because analytics cookies are not strictly necessary to provide the service that the user requests. For example, the user can access your online service whether analytics cookies are enabled or not.

How do I generate GDPR compliant in Google Analytics?

Actionable Steps to Become GDPR Compliant with Google Analytics

  1. #1) Audit Your Data for Personally Identifiable Information (PII)
  2. #2) Turn on IP Anonymization.
  3. #3) Audit your Collection of Pseudonymous Identifiers (hashed Emails, User IDs)
  4. #4) Update your Privacy Policy.
  5. #5) Build an Opt In/Out Capability.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).

Does Google Analytics use cookies GDPR?

Is Google Analytics GDPR compliant? Using Google Analytics on your website will set third-party cookies on your end-user’s browser. This is only legal in the EU if you have asked for and obtained the explicit consent of the end-user before activating the Google Analytics cookies.

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Does Google Analytics collect IP address?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

How can I track an IP address?

Through a useful Internet tool called IP geolocation lookup, you can track an IP address close to someone’s exact location, if they’re communicating with you through the Internet…and if you want or need to know where they really are.

What data can Google Analytics collect?

The type of information collected through the Google Analytics for Firebase default implementation includes:

  • Number of users and sessions.
  • Session duration.
  • Operating systems.
  • Device models.
  • Geography.
  • First launches.
  • App opens.
  • App updates.

Can you use Google Analytics without cookies?

Disabling Google Analytics Cookies: Simple Solution

Disabling cookies with Google Analytics is quite simple: make sure you’re using the analytics. js script and set storage to none in the create command (details). … Without cookies, Google Analytics’ client ID is not persisted between page views.

What are the main ways to install Google Analytics code on a website?

To start collecting basic data from a website:

  1. Create or sign in to your Analytics account: Go to google.com/analytics. …
  2. Set up a property in your Analytics account. …
  3. Set up a reporting view in your property. …
  4. Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

Should I use Google Analytics?

Google Analytics isn’t a necessary evil, but it’s not enough for your website. You need more than just data, especially sampled data. Brian Massey with Conversion Sciences said it best in 2013: “The ability to make decisions based on data is powerful.

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Are Google Analytics cookies first or third party?

The World Wide Web is made up of two types of cookies: first and third party cookies. Google Analytics only uses first party cookies, to capture data about its web visitors.

Is Google Tag Manager GDPR compliant?

Google Tag Manager and the cookies that you can set through GTM are regulated by the GDPR. … But don’t worry – you can use Google Tag Manager and set analytics and marketing tags in a GDPR compliant way if you use a consent solution like Cookiebot.

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