Is Google Analytics GDPR compliant? Using Google Analytics on your website will set third-party cookies on your end-user’s browser. This is only legal in the EU if you have asked for and obtained the explicit consent of the end-user before activating the Google Analytics cookies.
What kind of cookies does Google Analytics use?
Google Analytics mainly set first-party cookies. But it can also set third-party cookies (DoubleClick cookies), if a website is using GA display advertiser features, such as re-marketing.
Is Google Analytics first party cookie?
The World Wide Web is made up of two types of cookies: first and third party cookies. Google Analytics only uses first party cookies, to capture data about its web visitors. … Those are called first party cookies.
Does Google Analytics violate GDPR?
The GDPR is very much against websites sharing PII data with any third-party without a user’s consent. Google Analytics does precisely this. Unless regulators officially say that analytic cookies are exempt, they fall under the scope of when consent is required.
Do I have to put a cookie warning on my website?
Does Google Analytics store IP addresses?
IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.
Is Google Analytics Free 2020?
Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).
Can cookies identify you personally?
Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.
How does Google Analytics identify unique?
The first time a device (desktop, laptop, smartphone, etc) or a browser (like chrome, internet explorer) loads your website content, Google Analytics tracking code creates a random, unique id called the client id and send it to GA server. … Every time a new id is detected, Google Analytics counts a new user.
How do I track a cookie user?
Cookies are the most common method of tracking users across multiple websites. Third-party tracking cookies store data about visited websites to log the user’s browsing history over a long period of time. They land on your device via embedded image files (advertising banners or counting pixels).
What does Google Analytics add to first party cookie?
The _ga cookie stores one valuable piece of information: your Client ID. This Client ID represents you, the user, who is visiting the website where the tracking code is implemented. More specifically, Google Analytics uses the _ga cookie to recognize your unique combination of browser and device.
How do cookies identify web visitors?
Cookies are small text files that store information in your browser. When the user visits a website it might store some cookies to recognize the user in future visits. When you visit that website again, it will remember you from your last visit.