Competitor analysis

Website competitor analysis

How do you analyze a competitor website?

  1. Evaluate your competitors’ website content. …
  2. Pay close attention to their brand. …
  3. Find out what website tools they’re using. …
  4. Monitor competitors on social media. …
  5. Look at their pricing page. …
  6. Get a picture of their SEO strategy and traffic. …
  7. Become a customer.

What is the best SEO tool for competitor site analysis?

SERP Analysis

  1. Searchmetrics. This tool was founded in 2005 by Marcus Tober and was primarily focused on competitive analysis. …
  2. SpyFu. Just like Searchmetrics, SpyFu has been around for a while and specializes in providing SEO competitive landscape data. …
  3. iSpionage. …
  4. SEMrush. …
  5. Ahrefs. …
  6. SERPstat. …
  7. BrightEdge. …
  8. Conductor.

How can I beat my competitors online?

Don’t Mimic – Find a Way to Stand Out

Don’t try to do and say the same things your competitors are doing and saying. Your customers will see through that, and it’s already been done. Instead, find all of the areas where your business can outperform your competitor’s, and highlight those to your visitors.

How do I find my competitors?

A few effective techniques for identifying direct competitors:

  1. Market Research. Take a look at the market for your product and evaluate which other companies are selling a product that would compete with yours. …
  2. Solicit Customer Feedback. …
  3. Check Online Communities on Social Media or Community Forums.

How can I spy on website traffic?

7 Free SEO Tools to Spy on Competitors Website Traffic

  1. Google Alerts. This is a simple and free SEO tool that will send reports directly to your email. …
  2. SocialMention. This is a tool with some interesting features that focus on blogs, videos and social networks. …
  3. Ubersuggest. …
  4. Instapaper. …
  5. SEM Rush. …
  6. Google Keyword Planner. …
  7. Open Site Explorer.
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What is a website analysis?

Website analysis is the practice of testing and analyzing a website’s performance in relation to SEO, speed, competition, and traffic.

What are the tools of SEO?

Seven Free SEO Tools You Should Be Using

  • Google Analytics. Google Analytics is to the online marketer like air is to the human being. …
  • Google Search Console. …
  • Ubersuggest. …
  • MozBar. …
  • SEOWorkers Analysis Tool. …
  • WooRank. …
  • Neil Patel SEO Analyzer.

How can I see my competitors traffic?

Here are some of the best tools out there:

  1. Google Alerts – a tool for monitoring mentions. …
  2. SocialMention – a tool for monitoring mentions. …
  3. Marketing Grader – a tool for monitoring mentions. …
  4. Competitive Research & Keyword Research Gadget. …
  5. InfiniGraph – a tool for social media. …
  6. Google Keyword Planner – a tool for keywords.

How do you do SEO analysis?

Here are 10 key steps you should take when performing an SEO analysis.

  1. Check Your Visibility on Google. via GIPHY. …
  2. Check URLs and Meta Descriptions. …
  3. Analyze Titles and Headings. …
  4. Evaluate Incoming Links. …
  5. Analyze Your Spam Score. …
  6. Check Your Internal Links. …
  7. Investigate For Broken Links. …
  8. Analyze Your Website Content.

Why is it important to know your competitors?

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. … You can use this knowledge to create marketing strategies that take advantage of your competitors’ weaknesses, and improve your own business performance.

How do you attract competitors to customers?

7 Steps to Attracting Customers Away From Your Competitors

  1. Lower your prices. …
  2. Create brand loyalty. …
  3. Raise your profile. …
  4. Encourage brand advocates. …
  5. Find the gaps. …
  6. Support your customers. …
  7. Invest in m-commerce.
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How do competitors get outcompete?

Ten ways to keep ahead of the competition

  1. Know the competition. Find out who your competitors are, what they are offering, and what their strengths and weaknesses are. …
  2. Know your customers. …
  3. Differentiate. …
  4. Step up your marketing. …
  5. Update your image. …
  6. Look after your existing customers. …
  7. Target new markets. …
  8. Expand your offer.

What are the 3 types of competitors?

The Types of Competitors

When you identify competitors, you have three types to consider: direct, indirect, and replacement. Direct competitors are the businesses that sell a similar product or service in the same category as you. (These are the competitors you most often think about.)

Is spying on competitors illegal?

Many people are under the impression that spying on a private company isn’t illegal the way that spying on, say, a foreign country is. And it’s true that it’s not illegal to obtain information about competitors via legal means, even if those means are secretive or deceptive.

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