Social media competitor analysis tools

How do you analyze social media competitors?

How to conduct a competitive analysis on social media in 4 simple steps

1. Identify your competitive keywords. …
2. Check who’s ranking for those keywords in Google. …
3. Check who appears in social searches for those keywords. …
4. Find out what similar brands your audience follows. …
5. Choose up to 5 competitors to focus on. …
6. Threats.

How do you Analyse your competitors?

Here are 5 steps you can follow to conduct your own competitor analysis.

1. Identify your competitors. …
2. Gather information about your main competitors. …
3. Analyze the competition’s strengths and weaknesses. …
4. Talk to your competitors directly. …
5. Identify your competitive advantage.

What are social media analytics tools?

Internal social media analytics tools

• Facebook Insights. Facebook provides social media analysis through the Facebook Insights platform. …
• Pinterest Analytics. Pinterest also has a built-in analytics platform. …
• Twitter Analytics. …
• Instagram Insights. …
• YouTube Analytics. …
• Google Analytics. …
• Brandwatch Consumer Research. …
• Brand24.

What are the best social media analytics tools?

• Sprout Social. The need for cross-channel social media analytics makes Sprout Social an easy choice for No. …
• HubSpot. With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. …
• TapInfluence. …
• BuzzSumo. …
• Snaplytics. …
• Curalate. …
• Keyhole. …
• Google Analytics.

How can I spy on competitors?

Secret techniques on how to spy on the competition

1. Follow their blogs and social media profiles. This is where you should start. …
2. Track their brand. …
3. Find out what technologies they’re using. …
4. Check their popularity. …
5. Check keywords they buy. …
6. Check their SEO. …
7. Check their display ads. …
8. Check their backlinks.

What are the tools and techniques of competitive analysis?

Content marketing ideation – compare your content to better target your industry. Competitor research – position your business against the competition. Market intelligence – monitor industry leaders to improve your SEO and PPC efforts. Backlink analysis – track competitors’ backlinks, score referring domains.

What are the 3 types of competitors?

The Types of Competitors

When you identify competitors, you have three types to consider: direct, indirect, and replacement. Direct competitors are the businesses that sell a similar product or service in the same category as you. (These are the competitors you most often think about.)

What are analysis tools?

Quality Glossary Definition: Data collection and analysis tools. Data collection and analysis tools are defined as a series of charts, maps, and diagrams designed to collect, interpret, and present data for a wide range of applications and industries.

How do I choose my competitors?

A few effective techniques for identifying direct competitors:

1. Market Research. Take a look at the market for your product and evaluate which other companies are selling a product that would compete with yours. …
2. Solicit Customer Feedback. …
3. Check Online Communities on Social Media or Community Forums.

How do you use social media analytics?

1. Step 1: Access Social Media Analytics. …
2. Step 2: Discover Information About Your Followers. …
3. Step 3: Set Goals to Know What Social Media Metrics to Measure. …
4. Step 4: Use Tools to Help Analyze and Measure Your Social Data. …
5. Step 5: Advance Your Knowledge With Outside Resources.

What are the benefits of social media analytics?

Creative Ways to Benefit From Social Media Analytics

• Engage Better With Your Audience. Many businesses have a hard time keeping up with the vast amount of social media activity that impacts their brand. …
• Improve Customer Relations. …
• Monitor Your Competition. …
• Identify and Engage With Your Top Customers. …
• Find Out Where Your Industry is Heading.

How do I monitor my social media?

The following are 12 of the best social media monitoring tools worthy of your consideration.

1. Keyhole. Keyhole helps you monitor your Twitter and Instagram accounts – you can look at keywords, hashtags, URLs, and usernames. …
2. Hootsuite. …
3. Twitter Counter. …
4. Digimind. …
5. TweetReach. …
6. Sprout Social. …
7. Klout. …
8. Buzzlogix.

31 мая 2017 г.

What is the best social media manager?

The best social media management tools

• Buffer Publish for straightforward social media scheduling.
• Hootsuite for all-in-one social media scheduling, monitoring, and analytics.
• Zoho for team-based social media management.
• MeetEdgar for automating your social media posts.
• Loomly for generating post ideas for social media.