With the help of tracking code, Google Analytics can report data on e-commerce platforms, mobile applications, and online point-of-sale systems.
Where Can Google Analytics collect data from?
The data that Google Analytics uses to provide all the information in your reports comes from these sources:
- The HTTP request of the user.
- Browser/system information.
- First-party cookies.
What is tracking code in Google Analytics?
Google Analytics’ tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website. This data includes the time users spend on a webpage, search terms used, and how they came to the site. The tracking code is the mechanism by which Google Analytics compiles data.
Where should you put the tracking code provided by Google Analytics?
According to Google: “The code should be added near the top of the <head> tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.”
What data does Google Analytics track?
Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.
How does Google Analytics capture data?
To start collecting basic data from a website:
- Create or sign in to your Analytics account: Go to google.com/analytics.
- Set up a property in your Analytics account.
- Set up a reporting view in your property.
- Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.
How do you use a tracking code?
- 1Obtain your tracking code in your marketing automation tool.
- 2Locate your global footer in your content management system.
- 3When you have found your tracking code and located your global footer, copy and paste your tracking code into the footer.
What is the goal of the tracking code?
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
The Analytics tracking code should be placed Just before the closing </head> tag of your website in the HTML of a webpage for data collection.
How do I get Google Analytics event tracking code?
Auto-event tracking options
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
- Set your triggers as required.
Do I need to put Google Analytics code on every page?
You do need to put Google Analytics on every page that you are interested in tracking. Depending on what website builder you are using, it is done automatically for you.
Is Property ID the same as tracking ID?
Google Analytics Tracking ID (aka Property ID) is the unique identifier of a GA property. It allows Analytics and other apps to distinguish your property from other properties.
Which three tags does Google Analytics required for accurate campaign tracking?
Which three tags does Google Analytics require for accurate campaign tracking? Correct Answer: Medium, Source, and Campaign.
What are tracking codes?
What is Google Analytics default tracking?
The default information from Google Analytics gives you information about the page, the browser, and the user – but you aren’t limited to this basic user information! If we know more about the page or the user, we can customize the information we send in order to collect more comprehensive data.
What data can you not track in Google Analytics?
A big list of what Google Analytics can & cannot do
- See how many users are on your site right now.
- What cities and countries your users are visiting from.
- Finding out what devices your audience uses.
- Find your audience interests.
- The channels that drive the most traffic.
- Keep track of your marketing campaigns.