Analytics

Readers ask: How To Set Up Ecommerce With Google Analytics And Woocommerce?

  1. Step 1: Install the free WooCommerce Google Analytics plugin.
  2. Step 2: Fetching your Google Analytics ID.
  3. Step 3: Finalising Ecommerce Settings.
  4. Step 4: Configure the Google Analytics Plugin Settings.
  5. Step 5: Testing.

How do I integrate Google Analytics with WooCommerce?

Configure the plugin by going to WooCommerce > Settings > Integrations. You will see ‘Google Analytics’ listed as an option. In the VIEW column, Ecommerce Settings.

  1. Set Enable Ecommerce to ON.
  2. Set Enable Enhanced Ecommerce Reporting to ON.
  3. Click Save.

How do I connect Google Analytics to ecommerce?

You need to enable Ecommerce for each view in which you want to see the data.

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

Is Google Analytics Good for ecommerce?

Google Analytics is an extremely powerful tool because of the amount of information provided to ecommerce merchants. Metrics like time on page and number of sessions are helpful data points to help you better understand your site’s performance.

How do I set up ecommerce tracking on WordPress?

Step 1: enable enhanced ecommerce in plugin settings

  1. Open plugin settings page in your WordPress admin area located under Settings / Google Tag Manager.
  2. Click on the Integration tab.
  3. Click on the WooCommerce sub-tab.
  4. Check the box next to the label Track enhanced e-commerce.

How do I add Google Analytics tracking code to WordPress?

Log in to your WordPress dashboard and navigate to Appearance » Theme Editor. Now click the Theme Header (header. php) file on the right-hand side below the Theme Files section. Paste the tracking code you just copied from your Analytics profile before the closing tag.

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How do I add a global tag to WooCommerce?

Installation

  1. Go to the Add New plugins screen in your WordPress Dashboard.
  2. Click the upload tab.
  3. Browse for the plugin file (global-site-tag-tracking.zip) on your computer.
  4. Click “Install Now” and then hit the activate button.

What is WooCommerce thank you page URL?

What is a Thank You page in WooCommerce? WooCommerce Thank You Page, also sometimes called Order Received Page in WooCommerce, is the page that your customers will see after form submission. The Thank You page URL has the default format of …/checkout/order-received/…

Should I use Google Analytics 4?

However, we highly recommend that you upgrade to Google Analytics 4. As mentioned above GA4 provides a much better data model than the current version of Google Analytics. You don’t have to use GA4 for your reporting and analysis right away but it will give you an option to try out new things.

How does Google Analytics ecommerce work?

Ecommerce Tracking is a feature of Google Analytics that tracks shopping activity on your website. You can use it to track and analyze transaction data, revenue, products you’ve sold, and more. Ecommerce data in Google Analytics will give you specific insights into: Products with a high (or low) number of sales.

What are the best e commerce analytics tools?

This is why we have selected the ones that – from our point of view – are the best analytical tools for ecommerce.

  • The best analytical tools for ecommerce.
  • Google Analytics.
  • Matomo.
  • Kissmetrics.
  • Hotjar.
  • Woopra.
  • Klaviyo.
  • Visual Web Optimizer.

Does Google Analytics revenue include shipping?

The handy-dandy tooltips within Google Analytics define the two metrics as such: Revenue – The total revenue from web ecommerce or in-app transactions. Depending on your implementation, this can include tax and shipping. Product Revenue – Revenue from individual product sales.

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What should I look for in Google Analytics Ecommerce?

The ecommerce overview report in Google Analytics will give you a similar overview of your sales:

  • The number of transactions.
  • Total revenue.
  • Your average order value.
  • Bestselling products.

How does Google Analytics boost e commerce sales?

6 Google Analytics tips to boost your online sales

  1. Set up Google Analytics conversion funnels.
  2. Use Google Analytics to find pages that lead to conversions.
  3. Use custom Google Analytics URLs to gauge site effectiveness.
  4. Identify top referral sites and pursue them aggressively.
  5. Ensure your Google Analytics data is accurate.

How do you do an ecommerce analysis?

Ecommerce metrics you need to monitor on your website. Use traditional and user-driven analysis together to see the full picture. 4 user-driven ecommerce website analysis tools to help you understand user behavior. Ecommerce metrics you need to monitor on your website

  1. Bounce rates.
  2. Exit rates.
  3. Average order value (AOV)

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