Analytics

Quick Answer: What Are Google Analytics Spec Events?

Events in Google Analytics are user interactions on your website that cannot be tracked as pageviews within a session. Any activity that users take on a page of your website is considered an ‘event’ or ‘event hit’.

What are events and custom events in Google Analytics?

Custom events are events that are not already automatically collected or recommended events. Only use custom events if the existing events don’t handle your use case. Custom events won’t show up in most standard reports so you will likely need to set up custom reporting for meaningful analysis.

What are event actions in Google Analytics?

Events are user interactions with content other than page loads (pageviews). Downloads, link clicks, form submissions, and video plays are all examples of actions you might want to analyze as Events.

What is the difference between an event and an event goal in Google Analytics?

The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.

What is the difference between total events and unique events in Google Analytics?

Total Event( click/page view) = How many times were this event occurred. Unique Event ( click/page view) = How many people or sessions triggered this event. For Example: John visited my website and click a button which is tracked by google analytics “5 times”.

What are events in Google Analytics 4?

Events. So in Universal Analytics, events were designed for tracking actions within a page. In contrast, in Google Analytics 4, events are used to send all types of data to your reports. This includes actions, details about your users, and other information about your website.

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How do I use events in Google Analytics?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values.
  7. Set your triggers as required.

What are the three elements of event tracking?

Event category, Action, Label and Event value are important factors.

What is Event value in Google Analytics?

Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction.

What is events in Web Analytics?

Event (analytics) In analytics, an event is recorded when an Internet user performs an action on your website. Events can be measured independently of loading a new page. Different examples of web analytics events: click on a link.

How do I see event parameters in Google Analytics?

You can always click the Parameter reporting tab on top of the All events report to see a list of the events that have custom parameters enabled, and you can click the event name to edit the parameters. Once you see the parameter selector, you can search for the parameters name in the list.

How do I name an event in Google Analytics?

Here are the rules to apply in a naming convention for Google Analytics views:

  1. Use numbers/digits to distinguish the most important views and their order.
  2. Use property name in the view name.
  3. In the end, add the name/purpose of the view.
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What is the difference between events and goals?

An event can be anything. A goal has to be a destination, duration, pages per session or based on an event. A goal can be based on an event. A good example of this would be downloading a pdf, which could be of great significance to your business.

How do I check Google Analytics event tracking?

Just to go Insights » Reports and click on the Real-Time tab. Now, if you see there are active users on your site, then it means Google Analytics is tracking your visitors.

How many unique events are counted?

The Total Events metric counts each event regardless of the combination of Category/Action/Label. For example: During the same session, a user clicks the Play button for the same video 5 times: Unique Events = 1. Total Events = 5.

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