Analytics

Question: Where Are Custom Variables Shown In Google Analytics?

A custom variable should be placed in one slot only and not be re-used across different slots. name—The name for the custom variable. Required. This is a string that identifies the custom variable and appears in the top-level Custom Variables report of the Analytics reports.

How do I see variables in Google Analytics?

Google Analytics settings variable

  1. Click Variables.
  2. Under the User-Defined Variables heading, click New.
  3. Click Variable Configuration and select Google Analytics Settings (located under the Utilities heading).
  4. Enter your Google Analytics ID in the Tracking ID field.

How do I add a custom variable in Google Analytics?

Use a page variable to set custom dimension values

  1. Step 1: Create a custom dimension. To create a custom dimension in Google Analytics:
  2. Step 2: Set up a Tag Manager variable to capture page values.
  3. Step 3: Enable custom dimensions in your Universal Analytics tags.

How do I find custom parameters in Google Analytics?

You can always click the Parameter reporting tab on top of the All events report to see a list of the events that have custom parameters enabled, and you can click the event name to edit the parameters. Once you see the parameter selector, you can search for the parameters name in the list.

Where are custom dimensions in Google Analytics?

Sign in to Google Analytics. Click Admin, and navigate to the property to which you want to add custom dimensions. In the PROPERTY column, click Custom Definitions > Custom Dimensions. Click New Custom Dimension.

What are custom variables in Google Analytics?

Custom variables are name-value pair tags that you can insert in your tracking code in order to refine Google Analytics tracking. With custom variables, you can define additional segments to apply to your visitors other than the ones already provided by Analytics.

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What are custom variables?

A custom variable is a custom name-value pair that you can assign to your visitors (or page views) using the JavaScript Tracking API, and then visualize the reports of how many visits, conversions, etc. for each custom variable.

What is custom dimension in Google Analytics?

Include non-standard data in your reports. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track.

What is the difference between custom dimension and custom variable?

Values of Custom Dimensions are limited to 255 characters, while Custom Variables are limited to 200. Custom Dimensions need less storage and so reports can be generated faster. With Custom Variables you can match more than one metric to one variable, which is not possible with Custom Dimensions.

How do I create a custom dimension in Google Tag Manager?

Go to ‘Custom Dimensions’ under Admin > Property Settings > Custom Definitions.

  1. Add a custom dimension.
  2. Take note of the dimension number.
  3. Create your variable in GTM.
  4. Set the field name and value in your GA variable.
  5. Set the index and value under ‘Custom Dimensions’.
  6. Preview, test, publish, and analyze!

How do I add custom UTM to Google Analytics?

Now that we have our Custom UTM Parameter defined let’s set up our Custom Dimension. Go to admin, navigate to the middle Property column and click on Custom Dimension under Custom Definitions. Click create +New Custom Dimension. Give the Custom Dimension a Name and call it Audience and set the Scope level to Session.

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How do I find custom dimensions?

Check custom dimensions and metrics

  1. Open your web page in a Chrome browser.
  2. Click the Google Tag Assistant icon on the extension bar.
  3. Click Enable.
  4. Refresh your web page.
  5. Click the Google Tag Assistant icon.
  6. Click the property ID under Result of Tag Assistant.
  7. Click Events.

What scope applies to custom metrics Google Analytics?

Hit level scope and product-level scope are the two scopes applied to custom metrics. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent.

What is custom dimensions and metrics in Google Analytics?

Custom dimensions and metrics are a powerful way to send custom data to Google Analytics. Web developers can use custom dimensions and metrics to segment and measure differences between logged in and logged out users, authors of pages, levels in games, or any other business data you have on a page.

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