Analytics

Question: How Is Google Analytics Avg Session Duration Calculated?

According to Google, average session duration is calculated by dividing the total duration of all sessions (in seconds) by the number of sessions. Basically, it measures how long users spend interacting with your site (on average) before exiting.

What does average session duration mean on Google Analytics?

‘Average session duration’ is a metric that measures the average length of sessions on your website. Google Analytics begins counting a session from the moment a user lands on your site, and continues counting until the session ends (i.e. the user exits the site or is inactive for a predetermined amount of time).*

How is user session duration calculated?

User session duration is the elapsed time between the initiation of the first user action in a session and the completion of the last user action in the session. Note that timeout periods—periods that include no user activity—aren’t factored into user session duration measurements.

Why average session duration is 0 in Google Analytics?

It is calculated as the timestamp on the last activity in a session minus timestamp on the first activity. If a user does not navigate to any other page or does not perform any other activity on your site, google analytics will not be able to calculate the avg. session duration and it will be noted as zero.

How does Google calculate average time on page?

Average Time on Page is calculated as the total time on page, divided by the total number of pageviews minus the number of exits. Here we can see how the average time on page metric is calculated differently than the average session duration.

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Why would average session duration go down?

Relationship between Average Session Duration and Bounce Rate. In the case of Google Analytics, the average session duration tends to be inversely proportional to bounce rate i.e as bounce rate increases, the average session duration tends to go down and vice versa.

What is the average engagement time Google Analytics?

Average engagement time is the sum of user engagement durations divided by the number of active users. This metric shows the average engagement time per user. Google Analytics also shows the average engagement time per session, which is the sum of user engagement durations divided by the number of sessions.

What is a good number of sessions per user?

What is a good sessions per user? Anything more than 1.6 would put you in the best 20% of sites we benchmark for sessions per user, and more than 1.9 would put you in the best 10%. 6

Is Google Analytics average time on page minutes or seconds?

Google Analytics always presents the average time on a page using this formula 00:00:00 to clearly differentiate between minutes and seconds. The average session duration for traffic coming from direct traffic is 44 seconds.

How is bounce rate calculated?

Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website.

Why is Avg time on page higher than avg session duration?

If you have a high Bounce Rate for a page, the Avg. Session duration for that page will be reported very low. So that’s why, the Avg. Time On Page for that page might be higher than Avg.

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How does Google Analytics calculate page load time?

Page Load Time” is described as: Google Analytics Help says that it is “Avg. Page Load Time is the average amount of time (in seconds) it takes for pages from the sample set to load, from initiation of the pageview (e.g. click on a page link) to load completion in the browser.

What is avg time on page?

Average Time on Page is a web analytics metric that measures the average amount of time spent on a single page by all users of a website. This metric does not consider exit pages or bounces, and only measures the average time spent by users on non-exit pages.

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