Event tracking using Google Tag Manager
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
How do I set up an event in Google Analytics?
How to Set Up Google Analytics Events in Google Tag Manager
- In the Tag Screen, Click New.
- Select a Google Analytics Tag and in the Track Type drop-down, select ‘Event’
- Choose your Category, Action, Label or Value.
- Choose whether the Non-Interaction is False or True.
Can events be tracked as Goals in Google Analytics?
Events and goals serve different needs, they provide you with different sets of information and are available in different types of reports. Here’s an overview of the steps you’ll need to take to track events goals in Google Analytics: Configure a custom event. Test the goal in GA real-time reports.
How do I track events in Google Analytics 4?
Go to Tags > New > Google Analytics: GA4 Event. Select your existing GA 4 Configuration tag and then enter the event name. Its value is up to you.
How do I see events in Google Analytics using console?
Visit your website Go to the webpage where you have set up the Google events. The console now needs to be opened. You can right click -> inspect element and then click the console tab.
What is Event label in Google Analytics?
‘Event label’ is a way to provide additional information about specific website elements to identify a unique event, like a product name, video title, or URL. For example, if you have three videos on the same page, they’ll all have ‘Videos’ as the event category and ‘Play’ as the event action.
What is the difference between events and goals in Google Analytics?
The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.
How do I track a Google form submission?
By default, there is no such way to track the usage of a form that is created in Google Forms. For that, you need to create a form in Google Forms and integrate it into your website. This way, you will be able to track the activity on your forms such as a number of submissions, views and a lot more.
How do I create a submission goal in Google Analytics?
Create a Form Goal
- Log into Google Analytics and click Admin at the bottom of the page.
- Choose the Account and Property where you’d like to create your goal, and then click Goals.
- Select New Goal at the top of the page.
- Choose the option for Custom Goal, then click Continue.
How do I use Google Tag Manager to track events in Google Analytics 4?
The Google Analytics 4 Event tag
- Click Tags > New.
- Click Tag Configuration.
- Select Google Analytics: GA4 Event.
- For Configuration Tag, select the Configuration Tag you created earlier.
- For Event Name, specify the name of the event.
- Optional: Enter Event Parameters.
Why are my events not showing on Google Analytics?
If you don’t see any data at all in your Real-Time reports, the most likely cause is either in the Google Analytics tracking code or GA/GTM misconfiguration. You should check your tags in Google Tag Manager, Google Analytics filters, and also use browser extensions for debugging.
How do I see Google events?
On your computer, open Google Calendar. Enter your search terms. Results appear as you enter text, including ones from other Google products you use, like Gmail and Google Drive. Click on a result to see the details for that event.
How do I know if Google Analytics event tracking is working?
Just to go Insights » Reports and click on the Real-Time tab. Now, if you see there are active users on your site, then it means Google Analytics is tracking your visitors.
What is Event value in Google Analytics?
Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. By subsequent specification of the event value, it is possible to determine the monetary value of this particular user interaction.