Analytics

Often asked: Why Does Cloudflare Show More Visitors Than Google Analytics?

Total unique visitors to Cloudflare is every unique IP address that makes a request to their DNS or CDN. The reason why these unique visitors are so much higher than Google Analytics is because bots, crawlers, APIs, and individuals who are blocking JavaScript still count as a unique visitor to Cloudflare.

Is Cloudflare traffic Analytics accurate?

Cloudflare Web Analytics is also able to deliver accurate insights because this method does not conflict with ad blockers, which frequently block third-party analytics tools from measuring anything at all.

Are Cloudflare unique visitors accurate?

Keep in mind: CloudFlare can only track visitors that go through the CloudFlare system, which is represented by an orange cloud on your DNS settings page. They claim that their own analytics “are often more accurate than other services that rely on JavaScript.”

Why does Google Analytics show more visitors?

While there can be many causes why you are seeing more users than pageviews, most of the time this happens because on some of your pages, the pageview hits are not sent while the event hits are, thus registering that user and session in Google Analytics without any pageviews.

Why is Google Analytics not accurate?

One of the biggest causes of inaccuracies within Google Analytics is a lack of information about where your visitors are coming from. And while some of that is unavoidable, you can address a large part of the problem by adding tracking information to the URLs you use in your online advertising campaigns.

Does Cloudflare track users?

Cloudflare also doesn’t track users over time via their IP address, User Agent string, or any other immutable attributes for the purposes of displaying analytics — we consider “fingerprinting” even more intrusive than cookies, because users have no way to opt out. The concept of a “visit” is key to this approach.

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What is unique visitors in Cloudflare?

To Cloudflare, a unique visitor is any IP address that doesn’t have a match for the same period. Google excludes bots as visitors while Cloudflare includes bots visitors.

Why is users higher than sessions Google Analytics?

If you build a custom report that has page level dimensions (such as Page, Page Title, or a page level custom variable, Users may be greater than Sessions. This may occur when combining Sessions with any page level dimension because Sessions is incremented on, and associated with, the first hit of the session.

Why is New users higher than users in Google Analytics?

How can you have more New Users than Users? This is caused by a quirk of Google Analytics tracking: at midnight, all active sessions are restarted for the new day (see the image below). I think this was historically done so the sessions count would be accurate for each day.

Does Google Analytics show unique visitors?

Google Analytics does not report on unique users anymore. According to Google’s own definition: The ‘users’ metric includes both new and returning users. So if ‘users’ metric includes both new and returning users, then certainly the number of users can’t be equal to the number of unique users (or unique visitors).

Why does Google Analytics show less visitors?

They are probably logging http traffic, which makes it very unlikely they’re logging unique visits, and quite likely they’re logging pageviews. You might also want to check if you have any <img> tag with an empty src. Some browsers request the same page when they encounter such tags.

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Why Google Analytics is not showing visits?

Incorrect filter setup can prevent Google Analytics from showing all your traffic. Make sure you have not configured two “Include” filters on the same type. If that is not the case, check the order of your filters for any mistakes that might be inadvertently filtering all your data.

Is Google Analytics always accurate?

Your data in Google Analytics may not be as accurate as you think. If you have a high volume of visits, your data could easily be off by 10-80%, or even more.

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