Why you should not use Google Analytics?
Is Google Analytics strictly necessary?
The website must not set any cookies (including Google Analytics) other than strictly necessary unless the users give their consent via the banner. The users must be able to withdraw consent (or change it) at any time and the callback option should be easily accessible.
The collection and use of personal data by online businesses in the UK must comply with the UK data protection laws and the GDPR. This policy is designed to allow the website operator to comply with the fair processing obligation and to obtain the user’s consent to that processing as required by law.
Is Google Analytics bad for privacy?
It’s a liability considering GDPR, CCPA and other privacy regulations. Google Analytics collects a lot of personal data and it is a potential liability for your site. Many website owners fail to do this, but you should and must disclose to your visitors your use of Google Analytics to track them.
What can I use instead of Google Analytics?
10 Great Alternatives to Google Analytics
- Mixpanel. Mixpanel is a platform that lets you analyze user interactions in real-time for both mobile and web applications.
- Matomo (formerly Piwik)
- Piwik PRO.
- Adobe Analytics.
Do I need Google Analytics on my website?
If you have a website, you should be using Google Analytics. There are no exceptions here – it’s a useful and important tool for every website owner. One of the first things we recommend website owners do when launching a new site is get tracking set up for Google Analytics.
How do I use Google Analytics without consent?
- change the _ga cookie to a session cookie, so it will be removed when the browser is closed. To do this, set the Cookie Expiration variable in your Google Analytics Settings to 0.
- completely disable cookies. (GA does not require cookies). To do this, set the storage field to none:
Are Google Analytics anonymous?
When someone visits your website or mobile apps, the Google Analytics tracking code automatically uses anonymous identifiers to collect data using browser cookies. This means if you’re using the standard Google Analytics tracking code (or Google Tag Manager) you’re already keeping people’s personal details private.
Does Google Analytics use persistent cookies?
This cookie is used to identify unique visitors. It expires two years from the date it was last refreshed. Every time a new hit is sent to Google Analytics, the cookie is refreshed. It is a persistent cookie, which means it remains on the user’s browser until it expires or the user clears the cache.