How to track Facebook ads in Google Analytics
- Step 1: Create a trackable link. The first step to tracking your Facebook activity in Google Analytics is to generate a URL parameter for your ads.
- Step 2: Create your Facebook ad.
- Step 3: Add trackable link to your Facebook ad.
- Step 4: Track performance in Google Analytics.
How do I track Facebook links in Google Analytics?
To start tracking Facebook ads in Google Analytics, login to your Google Analytics account. From the left side menu, navigate to Acquisition —> All Traffic —> Source/Medium. From Primary Dimension, navigate to the Other dropdown menu, and select the parameter you want to track from the Acquisition dimensions.
Can you use Google Analytics to track Facebook ads?
Tracking your Facebook ad traffic in Google Analytics can give you a much richer view into how the users who clicked through your Facebook ads behave on your site.
How do I track Facebook UTM in Google Analytics?
STEP 6: Track Facebook UTM conversions (in Context) with Google Analytics data from one place
- Log into UTM Smart Manager > Connections.
- Click on each of the data sources (ie Facebook Ads)> Log into Facebook > select your account > click OK.
Can you integrate Facebook with Google Analytics?
You can’t add Google Analytics directly to a Facebook page like you can to a website because Facebook doesn’t allow this. But you can use some other tricks to analyze your Facebook data with and without Google Analytics.
How do I track a Facebook ad?
You can find Recent Ad Activity in the bookmarks sidebar of Facebook’s mobile apps and desktop site. Recent Ad Activity appears to show the past three months or so of ads you clicked, liked, commented on or shared. There’s also a tab for ads you purposefully saved.
Can Google Analytics track Google ads?
Yes, you can link your Google Ads account to your Google Analytics account to track the behavior of users that landed on your website from your ads! In this guide, you’ll learn why you should link your Google Ads account to Google Analytics, how to do it, and how to make sense of the collected data.
How do I track Google Analytics ads?
View Ad Tracking Results
- Login to Google Analytics.
- In the left side-bar, select Traffic Sources.
- Then click on Campaigns.
- Select the Campaign Name you want to track.
- Finally click the Goal Conversion tab to see how well this campaign converted for each of your goals.
How do I track a click on Facebook link?
Facebook doesn’t offer an analytics feature that allows you to track clicks on links added to the Facebook wall. The only way to track clicks from your Facebook wall links is to use a URL shortening service for each external link that you post to your wall.
What are URL parameters Facebook?
For example, you can use URL parameters to identify where your ad traffic is coming from and which ads helped drive a conversion. Insights from URL parameters can show which link people clicked to get to your ad’s destination, like to your website or Facebook Page.
How do I track analytics on Facebook?
Tap Pages, then go to your Page. Tap Insights at the top of your Page. To see more insights or to export insights, log into Facebook from a computer. Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.