Analytics

How Do I Set Up Ecommerce Analytics?

You need to enable Ecommerce for each view in which you want to see the data.

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

How do I enable ecommerce tracking in Google Analytics 2021?

How to set up Google Analytics Ecommerce Tracking in 5 steps

  1. Click on the Admin button. In your Google Analytics account, click on the Admin button in the bottom left corner.
  2. Navigate to the correct view.
  3. Click on Ecommerce Settings.
  4. Enable Ecommerce.
  5. Add the ecommerce tracking code to your site.

How do I set up enhanced ecommerce tracking?

Turn on Enhanced Ecommerce for a view

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view for which you want to turn on Enhanced Ecommerce.
  3. In the VIEW column, click Ecommerce Settings.
  4. Under Step 1, Enable Ecommerce, set the status to ON.
  5. Click Next step.

What is Ecommerce Analytics?

Google Analytics ecommerce tracking is a feature through which you can track ecommerce data (like sales amount, number of orders, billing location, average order value, etc) of a website/mobile app in Google Analytics.

What are the best e-commerce analytics tools?

This is why we have selected the ones that – from our point of view – are the best analytical tools for ecommerce.

  • The best analytical tools for ecommerce.
  • Google Analytics.
  • Matomo.
  • Kissmetrics.
  • Hotjar.
  • Woopra.
  • Klaviyo.
  • Visual Web Optimizer.

Does Google Analytics have an API?

Introduction. The Google Analytics Reporting API v4 provides programmatic methods to access report data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Integrate your Google Analytics data with other business applications.

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How do I set up revenue in Google Analytics?

To view Google Analytics eCommerce sales (number of transactions) and revenue data, navigate to Acquisition » All Traffic » Source / Medium. Then click on E-commerce under the Explorer tab. In the table, you’ll see multiple columns, including revenue and transactions.

How do I add a product to Google Analytics?

Sign in to Google Analytics. Click Admin, and navigate to the property to which you want to upload data. In the PROPERTY column, click Data Import. Click New Data Set.

Where do I find my Google Analytics transactions?

You’ll find transaction data under Conversions > Ecommerce. The Overview report will display the total number of transactions and average order value for any period you choose. Google Analytics can track several key ecommerce dimensions:

  • Transaction ID.
  • Affiliation.
  • Revenue.
  • Shipping fees.
  • Tax.
  • Item data.
  • Enhanced ecommerce.

What is the difference between ecommerce and enhanced ecommerce?

The core difference between Enhanced ecommerce and Standard ecommerce is that the latter primarily tracks transactions on the Order confirmation/Thank-You page only, whereas the former allows you to track transaction processes from adding to the cart, to payment method, to shipment, to review, and finally to checkout (

How do I set up ecommerce tracking on WordPress?

Step 1: enable enhanced ecommerce in plugin settings

  1. Open plugin settings page in your WordPress admin area located under Settings / Google Tag Manager.
  2. Click on the Integration tab.
  3. Click on the WooCommerce sub-tab.
  4. Check the box next to the label Track enhanced e-commerce.

How do I know if my ecommerce is enhanced?

You can find it by navigating to Conversion > E-commerce (make sure to first enable it in Google Analytics at the view level). You will only see meaningful data in all reports if you implement all the Enhanced Ecommerce activities shown below: Product Impressions.

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What are the 3 types of e-commerce?

There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay).

What does an ecommerce analyst do?

An Ecommerce analyst is responsible for analyzing the online retail sales data for a business. As an Ecommerce analyst, your job duties include generating online sales reports, analyzing trends in customer purchases, and evaluating changes in the online retail market.

What type of data does Ecommerce use?

Big data types used in e-commerce Data are collected using consumer browsing and transactional points.

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