Analytics

FAQ: What Is Product Variant Google Analytics?

Product Variant is a Dimension in Google Analytics under the Ecommerce section. Product Variant Definition: The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).

What is product variant?

Product variants are combinations of a product, for example those that have different colours or sizes. These product variations are also known as parent-child relationships.

What is Google Analytics product category?

Product Category ( Enhanced Ecommerce ) Definition: The hierarchical category in which the product is classified (Enhanced Ecommerce).

What is a product in Google Analytics?

Within Google Analytics, a product list is a logical grouping that can be created using different dimensions. The three main ways to group product lists are: Categories: The simplest of the product lists, categories allow you to compare, for instance, how shoes in your online store compare with handbags.

What is product SKU Google Analytics?

SKU stands for Stock-keeping unit. A Product SKU is a string representing the Product unique identifier in your Ecommerce shop: for example, SKU for books might be the ISBN identifier for this book such as 8120725247.

What is the difference between product and variant?

An option is something like the color and size of the product. A variant is the same product with a different option.

Why is product variation important?

Product variation creates a distinguished value for your products to the customers. It helps your business stand apart from your competitors in terms of different variations of the same product. Product Variation is a wonderful attribute in a saturated market, where there are more suppliers offering the same product.

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What is product List views in Google Analytics?

#1 Product list views – it is the number of times a product appeared in a product list. #2 Product detail views – it is the number of times users viewed the product detail page. #3 Product Adds to cart – it is the number of times a product was added to the shopping cart.

What are product detail views?

Product detail views: How often a visitor clicked on a product detail page or box. Unique purchases: The number of unique purchases for a product, as opposed to total sales. Cart-to-detail rate: The number of products added to a shopping cart per number of product-detail views.

How do I find the product category in Google Analytics?

Google Analytics tip: identify top product categories for top

  1. Log in to Google Analytics.
  2. On the left hand side, select ‘Conversions’.
  3. Click on ‘Ecommerce’.
  4. Select ‘Product Performance’ from the drop-down menu.

What is product list name in Google Analytics?

Product List Name Definition: The name of the product list in which the product appears (Enhanced Ecommerce).

What can you do with product data?

Product Data import can bring your entire product catalog into Analytics, allowing you to measure user behavior, site traffic, ecommerce revenue and conversions with product-specific data such as size, color, style, or whatever product dimensions make sense for your business.

What should be on a product detail page?

A product detail page, also known as a PDP, is a web page on an eCommerce website that provides information on a specific product. This information includes size, color, price, shipping information, reviews, and other relevant information customers want to know before purchasing.

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What is product SKU?

SKU stands for “stock keeping unit ” and — as the name suggests — it is a number (usually eight alphanumeric digits) that retailers assign to products to keep track of stock levels internally. If a product has different colors and sizes, each variation has a unique SKU number.

What is product SKU ecommerce?

A stock-keeping unit (SKU) is a scannable bar code, most often seen printed on product labels in a retail store. The label allows vendors to automatically track the movement of inventory. The SKU is composed of an alphanumeric combination of eight-or-so characters.

What are SKUs in ecommerce?

SKU (pronounced “skew”), short for stock keeping unit, is used by retailers to identify and track its inventory, or stock. A SKU is a unique code consisting of letters and numbers that identify characteristics about each product, such as manufacturer, brand, style, color, and size.

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